Playing games: alternatives to the mainstream- 10

Playing games: alternatives to the mainstream

Comments

Post a Comment

Popular posts from this blog

Assassin's Creed and reception theory- 8

Image
Assassin's Creed and reception theory Stuart  hall- reception theory (encoding/ decoding model) producers use media language to encode meanings within media products, which audiences can then decode and negotiate in a variety of different ways. Audiences may agree with the preferred reading of the product, in other words they will agree with the ideology of the producer. The audience also may disagree with the producer's ideology and form an oppositional reading of the product. It is most likely, however, that the audience will negotiate the message of the producer, and will agree with certain ideological aspects while rejecting others.  it suggests that audiences have agency and can make their own decisions based on their own life experiences.  reception theory is an active audience theory . preferred  / dominant reading - the audience agrees with the dominant ideological perspective encoded by the producer oppositional theory - the audien...
Read more

circles- post malone

Image
circles- post malone opening shot establishes context for the video and indicates its time period. this is through close ups of specific costume that indicate a time period such as the armour warm by post malone. it also establishes post malone as the main character within the video as he is the only character present, the use of slow motion further anchors him as the focus, it focusses on him for a longer him indicating to the audience they should pay more attention to him.   uses a panning shots over the dead bodies is from the perspective of the main character, putting the audience in his point of view as he walks over them. this further establishes context and gives the audience a secondary focus of the video: the battle thats just taken place. however, by being from there perspective of most malone it still reinforces him as the main focus.  there is then a quick obstructed shot of a woman creating a hermeneutic code of mystery for...
Read more

Explore the ways in which representations are encoded through media language in the front page of this edition of The Daily Mail

Image
Explore the ways in which representations are encoded through media language in the front page of this edition of  The Daily Mail   colour- purple royal  z line focus  competition- draw audience in- gambling, working class contrasting colours- purple/yellow, stand out attract audience working class attraction- death of actress Helen McCory   tabloid but tried to emulate broad sheet styles and typography through serif font- anchored with royal style symbol- makes the news paper appear more legitimate and taken seriously lack of lexis- use of stand out large titles over story half the paper is adverts- focused more on attracting audience through free stuff over stories  nothing political- all celebrity  ideologies- ring wing, pro monarchy, British values and britishness (anchors- purple)  they are respectful of the monarchy- lexis, sympathetic- emotive language  her prince- no image or name that states who they are- no need to anchor meani...
Read more