ubisoft and media diversity
Ubisoft and media diversity key theory 14- the cultural industries- David Hesmondhalgh - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix conglomerate - where a company busy out other companies subsidiary - a company that works under another company Ubisoft 4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national) A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries their unique selling point (USP) is
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