consider how the combination of elements of media language influences meaning and intertextuality

consider how the combination of elements of media language influences meaning and intertextuality

mise-en-scene- 

polysemic- invited the audience to make their own views 

overtly subverts hegemonic sexualisation of women 

film genre parady 

bell hooks- inequality and suppression of women 

does this video refuse stereotypes and objectification OR does it challenge this 

the music video for riptide uses 

intertextuality is an important element within music videos to both anchor meaning and create audience gratification. the meaning created can created both preferred and subvert reading for the ideologies and message created from the video.    

hegemonic beauty standards reinforced- main character is a woman, has long blonde hair and when ever her face is shown she is always wearing makeup, she is also slim, all of the characteristics fit with hegemonic beauty standards. 

in all scenes she is there for presented in a way to highlight her beauty or sexuality, this is most clearly shown in the scene where she takes her swimsuit off highlighting her sexuality. this could be an intertextual reference to films such as Baywatch, where the women are highly sexualised in tight swimsuits, her long blond hair also supports this reference and further reinforces hegemonic beauty standards. this repeated representation of these characteristics and beauty then reinforces stereotypes within the audience, especially when making the same references over time, such as in Baywatch and now in riptide. 

in most cases according to stuart hall this would be perceived as the preferred reading, as the representations would be agreed by the dominant- hegemonic view as it has been reinforced so many times.

Even when she is later shown to have smudged makeup she pulled back hair and high key lighting on her face directs the audiences attention to her beauty, focusing on the black round her eyes and red on her lips. these too features are symbols of her feminine and previous shots of the same scene show her to be hegemonic 'perfect'. within the dentist scene the brace is slightly to the side in her mouth and does not cover her teeth, which are hegemonic 'perfect' being straight and white, this then questions the point of the braces and dentist, if not to reflect the fears of the narrator, but also reinforces the dream idealist beauty of the narrator, possibly showing what they hope to look like and gain through suffering at the dentist in an aim to achieve beauty.

polysemic- multi

parady of the sexualisation and objectification of women 

lack of linear narrative- montage

very symbolic with polysemic (multiple) meanings 

surreal- hyperreality- 

credit block at the start- intertextual reference film- not typical of modern music videos 

postmodern reference to 70s theme 

extreme close up, creates uncomfortable narrative in both the character and audience- swinging high ey lighting intertextual reference to horror films and cinema 

post modern- does not indicate an exact time period 

warm key lighting of old cinema- brick collage of different themes 

voyerism- looking someone without them knowing 

slow pan in of the character taking 

lyric anchorage- scared of pretty girls- doesn't approach them only watch 

red book- polysemic meaning 

polysemic ideology of the producer- does it try to make a point of how women have been sexualised within the film industry OR

feels surreal like a dream- lack of narrative- hyper reality 

whip pan movement 

enigma code- prevents the 

gives the impression of a narrative 

semiotics- literal interpretation of lyrics 

we as the audience are the voyer 

binary opposition between the themes of the song being soft and the aggressive editing 

we are positioned as the person they are scared of 

invited audience interpretation 

lack of preferred reading- theme is no clear dominant ideology- invited audience to make their own conclusions 

binary opposition and juxtaposition between light running and being dragged under the bed low key lighting only on her face 

dark imagery- horror iconography- intertextuality reference to create meaning

superstition- left hand is associated with the devil- audience gratification  

12sec close up of her sining- doesn't fit the narrative

lack of consistency in meaning 

wes anderson- framing of the suit case 

semiotics- signs and signifiers 

the style composition and colours are visually engaging 

objectification and fragmentation of the female body- hands, legs, back, feet 

consistency seen as an obkect- reinforce patriarcal view of women as objects 

OR does it subvert this objectification through highlighting 

-seen as perfect looking and beautiful but through extreme violence and torture (hyperreality, her nails and and placement is perfect despite her being dragged away and abused) 

only consistent element of clear visual narrative is her close up sining slowly declining 

velocite 

all the fem

femfatile- shes smoking 

sexualisation/ fetish

dutch angle tilt or cantered angle- feeling of confusion and uneasy- unsettled and positioned- used when she stops running, on the ocean and 

dream like sequence- words dont match the lyrics