Identify how media language is used to create meaning in the Escape Room teaser film poster

meaning- connotation

media language- denotation


knee jerk 
  • dark- mystery 
  • red lexis- connotations- danger, angry, warning 
  • all caps, sans serif lexis- bold, eye catching, brightest colour- draws audiences eye, focus 
  • low key lighting- mystery 
  • who's hands?- enigma code- hermeneutic code 
  • dirty hands- damaged and bruised, danger violence, binary opposition to clean cube being held 
  • type writer font tag line- typical in classic code font on computers- online, computer games 
  • mise-en-scene- colour theme: black and red, dark danger
  • no main character, the game (cube) is the focus direct mode of address- 'you're' referencing the audience, they become involved in the product 
  • genre hybridity- action, mystery, horror. red indicting danger and dark typical horror conventions used in the poster. mystery in low key lighting and hermeneutic codes. action in the characters dirty hands, implies they were in a fight or had a long journey/ quest to 'escape'.

intro- definition, argument, context 


D- media language are codes and conventions used to create meaning, they attract an audience through implying the ideology, one that is believed by the producer 

A- this teaser poster uses hermeneutic codes within the mise-en-scene to attract its target audience and create anticipation for the films release. this is demonstrated in the low key lighting and dark tones obstructing the identity of the character and the context/ background of the image that the audience may seek to confirm assumptions they build from the poster, ultimately attracting the audience. 


first paragraph - point, evidence, argument, [theory]

P- the poster uses hermeneutic codes within the mis-en-scene to create mystery and anticipation in the audience as they can only confirm their assumptions about the film through watching it. ultimately using enigma codes to attract the audience and encourage them to consume the film product the teaser poster is promoting.

E- the use of hermeneutic codes can be seen in the mise-en-scene of the low key lighting and dark colour scheme. the heavy black background and low key lighting hides the identity of the character holding the cube, this hides the context of the image and allows the audience to only make assumptions about the character based on the limited and carefully constructed clues given by the producer. this mystery is further anchored by the unidentifiable cube being held, this unique prop has no context or anchorage to indicate its function or meaning, it is rather used as symbolism for the puzzle, implied in both the name 'escape room' and the audiences puzzle to work out what the film will be about and its narrative.  




Identify how media language is used to create meaning in the Escape Room teaser film poster

meaning- connotation

media language- denotation


knee jerk

  • silhouette
  • audience gratification- iconic image, easily identifiable, more likely to watch
  • large target audience, both recognisable but older audience recognised from their childhood, and attracted to a younger audience through its bright colourful animated style






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