Explore the ways in which representations are encoded through media language in the front page of this edition of The Daily Mail

 

colour- purple royal 

z line focus 

competition- draw audience in- gambling, working class

contrasting colours- purple/yellow, stand out attract audience

working class attraction- death of actress Helen McCory  

tabloid but tried to emulate broad sheet styles and typography through serif font- anchored with royal style symbol- makes the news paper appear more legitimate and taken seriously

lack of lexis- use of stand out large titles over story

half the paper is adverts- focused more on attracting audience through free stuff over stories 

nothing political- all celebrity 

ideologies- ring wing, pro monarchy, British values and britishness (anchors- purple) 

they are respectful of the monarchy- lexis, sympathetic- emotive language 

her prince- no image or name that states who they are- no need to anchor meaning- they are that notable through their titles and the size of the text 

-royal editor- legitimate 

relatable- 'her' not the queen, 

when tabling bout the queen very emotive and delicate (serif font), binary opposition between the blunt shock death of Helen- difference in formality and priority, page numbers indicate lead story 

got to sell new papers make it buyable different meaning- 

romanticise, nostalgic image 50s/60s post war celebration- intertextual reference Britain on-top being great 

will and Kate- directly compare the two couples, next in line, same framing and composition- positive ideology- soft focus high key lighting, big smiles 

yellow gold- symbolic of luxury wealth- 

brick collage- comic book style- mode of address- informal, magazine style 

only white racial group represented and displayed- symbolic anialation- no diversity 

hyper reality- everyone happy, all in morning over a historic day- not really the case, recreates an ideal patriotic British culture 

intro-

the representation of the tabloid daily mail's woking class target audience is encoded through the lack of lexis and large stand out images. this focus in on celebrity gossip, rather than political or global issues, this represents the audiences interests as the working class who stereotypically are not interested in politics, contrasting to stereotypical political focuses within a broadsheet, which targets a middle class audience. the newspaper and audiences ideologies are represented in the emotive language linked to the royal family this is anchored through the colours and structure of the cover which idealise the monarchy and creates a hyper realistic idealised British culture. 

para1- 

lack of lexis- ads- sell ideal life, happy, pretty, blond, holding money (aspirational representation)- if you buy this new paper you could have this - magazines- working class - informal

the newspaper conforms to stereotypical conventions through layouts and functions of a tabloid magazine. this can be seen in large images and lack of lexis layout in a z-line focus, directing the audiences attention. Through large images and lack of lexis the newspaper emulates a comic book style of Brick collage layout creating an informal mode of address which targets their primary audience of the working class. This layout contrasts to typical conventions of a broadsheet newspaper which targets a middle class audience. the tabloid conventions are also visible through the low price of £1.10 which would appeal to their primary target audience; the working class. This focus on money is further anchored through the cash prize, which is situated next to the price of the magazine within the layout emphasising the importance of money within the target audience. The inclusion of the death of Helen McCrory would attract a working class audience as it could be considered an intertextual cross-media reference to stereotypical working class TV and film such as peaky blinders, which is set within a working class environment.

para2- 

celebrity focus (not political)- hyper reality make everyone happy- britishness - ignores covid  

para3- 

ideologies- emulate broad sheet conventions- serif font- legitimate- royal editor- importance of royal family, royalist audience, binary opposition shock cancer death 

concl.-  

in conclusion through media language such as the use of bright contrasting colours, bold lexis and land out images the tabloid daily mail is able to attract and represent their working class audience.