Alfred Hitchcock- women magazine

Alfred Hitchcock- women magazine  
  • title: bold (eye catching), sans serif font- connotations of masculinity and informality 
  • semiotic connotations: symbolic of his status and importance 
  • anchorage: his importance is reinforced in his pictures, the 4 images, looks like a film strip (symbolic code that he is a film director) 
  • Images: not particularly hegemonically stereotypically attractive (shows difference in hegemonic standards of men and women) men don't need to look good to be on the front cover but women do. showing his finger- bossy, demonstrates position of power. close up, series of 4 close ups reinforces his dominant patriarchal status 
  • "born Englishman"- Gillroy 

  • "they're like snow-capped volcanoes"- simile, objectification
  • respectable on the outside but sexual on the inside 
  • Italian women are sexual
  • American women are head strong and demand things from men
  • extremely xenophobic and sexist 
  • "Grooming" 
  • Alfred would regularly stalk his actresses then blacklist them when they refused to sleep with him  
  • gives women priorities to fill 
  • e.g. put make up to look more beautiful 
  • Stuart hall- 
  • Alfred Hitchcock giving advise to women about what to wear, act and behave 


  • women should be simultaneously proper and prim but also sexual promiscuous 
  • binary opposition 



larger image of a famous actress to represent beauty he is describing












 This is the cover story- most important 
Alfred talks about the hidden beauty of British women 
selling the dream to be a famous actress 

representations change over time- 'grooming', representation of women, their roles in society  







































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