the newspaper industry

The newspaper industry 

 The newspaper is a specialised industry 

  • Production- the way a media product is made 
  • Distribution- 
  • Digitally convergent- coming together of different industries thanks to the internet 
  • Institution- something that has a unique selling point / ideology 
  • Horizontal- one company buys other companies in the same sector eg. facebook buying instagram, Disney buying Marvel 
  • Vertical integration- an organisation owns different parts of the production process eg. Disney owning theme parks and 'Disney plus' streaming service 
  • Conglomerate- one organisation own other organisations 
  • monopoly- owning more than 25% of a sector 


 Issues with monopolies 

  • ethical, the murdock family own many companies 
  • new companies 
  • leads to a limitations of ideology 
  • lack of competition leads to a lack of creativity 

James Curran and Jean Seaton - Power and media industries 

Diversity is in the public interest - modern societies suffer from collective attention deficit disorders 

The independent has been bought by the murdocks 

Daily mirror owned by Reach, Reach also own the daily star and sunday mirror and sunday people 

Conglomerate- a large corporation consisting of multiple smaller companies 
Subsidiary- a smaller company owned by a large corporation 


Disney are an very diverse company owning vice, and marvel 

 Reach are on online news company (digitally convergent) 
news uk own rupert murdock 
















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