brand identity comparison

vogue 
the mise-ene-scene of the magazine is much more eccentric 
wearing more makeup- expressive 
Sofia- is 'exotic' looks  and tanned and unusual, not typical in England 
confident and intimidating 
bold clothes that would not fit in society (would not fit next to others in the news agents) 
cant read anything vogue says- hard to even read the name 
vogue is for middle class 
the use of lexis is sophisticated and requires a high intelligence to understand or an exposure to use that language only available to those of a higher class 
title is hard to read- the sole purpose of the magazine is the model not the name 
vogue is also widely know- a more recognisable brand identity 
model being sold as foreign and exotic 

  • monthly glossy high end fashion magazine targeting middle class women 
  • strong, confident mode of address- cool and she knows it
  • lack of clutter- stylish and chic 
  • bold, exclusive lexis 
  • high end, unobtainable fashion choice
  • exotic and challenging, mise-en-scene 
  • aspirational and middle class


 Woman 
the woman is boring and dull 
make up- subtle, 'normal' 
the woman looks normal and approachable 
happy, standard outfit 
clean words that can be read from a distance 
woman magazine is appealing for a working class audience 
the title is eye catching and bold to catch the audiences attention to buy 
no women of different skin tones 

  • needs to specify its target top attract a specific audience 
  • weekly
to what extent are woman and adbusters examples of specialised and institutionalised media productions?

since its launch, woman has competed with woman's own (newest) and woman's weekly (amalgamated) to be the top selling title. the three great rivals ended up as sister titles when their companies merged to become IPC. their sales peaked in about 1959, at about 2.6million and 1.8 million. 
in 1937 Odhams (now IPC) opens printing plant in Watford, Herts with speedry Gravure Process for colour printing. woman launched weekly in june with low cover price, 2d, for a full-colour magazine. wi


IPC 
its a large mainstream organisation 
targeting middle aged working class, conservative audience- indicated in the shooting magazine- traditionally middle class 
they are a large conglomerate buying out other brands 
they produce: yachting monthly, shooting uk  
they won 4 different shooting magazines 

corporate website- not aimed at consumers- aimed at advertisers 


key theory 12 - power and media industries- Curran and Seaton 
  • the media is controlled by a small number of companies primarily driven by the profit and power 
  • media concentration limits variety, creativity and quality
  • more socially driven patterns of ownership can create more varied and adventurous media productions
  • will keeps selling the same product over and over again if it keeps making profit 
  • the profit and power leads to a standardised product- to risky to make something new 

woman magazine is a basic magazine for a basic audience 
the make up is nothing special- all about fitting in  

1985- rebrand of woman magazine 
'exciting again!' 









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