woman

Magazines

Codes and conventions – changes over time? 

Layout and design

Composition - positioning of masthead/headlines, cover lines, images, columns 
Font size, type, colour 

Images/photographs - shot type, angle, focus

Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

Graphics, logos 

Language – headline, sub-headings, captions – mode of address

Copy 

Anchorage of images and text

Elements of narrative

Colour: stereotypically feminine 

Font: soft, dainty, lacks sharp edges, reflects target audience. mixture of serif and sans serif font: portrays different feelings, emotions and responses, clashes, aesthetically pleasing. title looks like its ben hand painted, looks informal and condescending. 

Short type: close up of woman's face, positions the audience right in front of her, a pleasant mode of address, conventional of a magazine front cover. highly conventional, especially of a life style magazine 

Bottom cover line: improvements for your kitchen: assumes a target audience who stay at home and cook

Copy: lack of copy, uncluttered, insinuates/ suggests an an uneducated female audience. all topics stereotypically female, but also arguably are focussed on women appealing to men. Male gaze theory: 'lingerie goes lively' assumption that women are meant to be looked at by hetrosexual men 

Lighting: high key lighting: fully exposes her face, friendly comfort and attractive (stereotypically hegemonically attractive), hides nothing, adds to a sense of reality and believability for the target audience 

Image: smiling, relaxed, but a forced smile, in her eyes she looks scared and timid, out of place (may not be a professional model), her face is not covered making it the main focus, suggesting confidence or vulnerability (polysemic readings) 

Shot-type: Eye-level shot, she's not looks down or up at the audience, but reflects the audience 

Selection of model: 30+, reflect target audience, normal clothes, targeting a middle ages working class female audience, plain hair, not intimidating, floral dress, feminine  

Women's life style magazine: focus on makeup and fashion, stereotypically representation of women. conservatively dressed and covered up. opposite to a more revealing image if targeted at men. 

worlds greatest weekly fir women: use of superlative and hypobolic language, shows that the target audience can achieve greatness by purchasing the magazine

Alfred Hitchcock (famous film director): interviewing him about women, suggests women have no interest 

Graphics: gold bar at the bottom to symbolise wealth 

can be condescending towards women but can also be liberating as she's not sexualised 

IMPORTANAT:

• published weekly by IPC, 1937 to present
• set edition: 23-29 august 1964
• price: 7d (7 old pennies, approx 80p in 2018 money)
• women's magazine became very popular in the post- war period and, in the 1960s, sales of women's magazines reached 12 million copies per week. women's sales alone were around3 million copies per week in 1960. After the second world war women gained more rights as they took on more male roles during war time. 
• from an ideological perspective: supposed to reinforce the hegemonic norms (stereotypical values of women) 

frequency: how often a media product id published 

by monthly: every two months 

how does the magazine's contents page reflect:

the codes and conventions of the sub-genre of magazine? 

the social 

the magazine reinforces hegemonic values and norms 

'a level looks'- suggests men value intelligence OR that u only need to be good at make, get an education in make up  

'back to school clothes'- shows that these women have children, so mothers, reinforces hegemonic maternal values in women as well as the importance of appearances OR encourages an education and normalises and education for women 

dominant ideology 

Changing roles of women 

• There has been a change in expectations for women
• The majority of women now have jobs, compared to women who in the time of woman magazine 
• The hegemonic roles and expectations of women have changed over the years women has been in production. 

feminism 

• challenge to patriarchal hegemony 

Ideology- the beliefs and values of the producer

Hegemony- the rules in society we value though consent 

Anchorage- something that holds down the meaning of something in a media product, helps the audience know whats going on and how the audience should feel about it 

even the luxury kitchen is very cheap - shows audience is working class 
£1=£20 
represents 3 different price kitchens 
the audience can pick and choses the message they want to take from the product (David gauntlet) 


'all your saucepans at your fingertips'