A-level beauty?



Repeated lips created idea that all women are the same 
Creme puff advert reenforces idea that women should wear makeup 


The man reinforces idea that men are only there to be looked at by heterosexual men, objectifies 
Function of women's magazine is to tell theme how to be (act, look, cook, present your house)

All adverts are "for a man" rather than to improve the life of the woman 
Nothing on going out and being active, nothing on hobbies or interests 

Drugs, music and contraception was becoming more popular 
The magazine creates hegemonic standards for women to behave in a more resectable manor 
women magazine cultivates an ideology that women can only live a specific lifestyle 



the two ways magazines male money:
advertising- advertiser pays producer woman magazine they sell kitchens and make up- they do not advertise products they do not expect the audience to buy

they sell 3 million copies a week  


  • she is teasing the audience, you can see a significant amount of her beast. looks like its been taken from a porn magazine such as playboy. or a soft porn magazine. emphasis on this woman and her body. her make up and pout anchors her beauty. her pout is a proairetic code. 
  • sounds like another woman is speaking to the audience
  • the tone is condescending as it makes an obvious statement to use soap to clean 
  • 'darling' creates a direct mode of address to the audience 

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