how do contextual factors shape their production, distribution, circulation and consumption of magazines?

how do contextual factors shape their production, distribution, circulation and consumption of magazines? 

120,000 every 2 months- unconventional and hard to get 
3million every week- main stream, targets all women of the uk

What is the dominant ideological perspective of Adbusters?


Ideology- anti-capitalism



  • In what ways does Adbusters construct it’s audiences?
adbusters uses a a rebellious ideology that targets those that are angry at the world and want a outlet so they feel less alone. it is also for those that want to feel edge ad cool because they have been rejected form society and social groups so want to own that isolation and throw it back at industries who created those ideologies that people used against them.  
  • How does the website reinforce the brand identity of the magazine?
  • Is there a clear ‘house style’ that is evident across the magazine and the website?
  • What does the website offer that is different from the content of the magazine?
  • How does the website extend the brand (e.g. through videos, merchandise etc.)?
  • How does your magazine use social media (e.g. to market the latest edition or offer additional content)?
  • How can readers interact with the magazine through the website and social media?

adbusters is trying to change the world creating a progressive world 
woman is trying to keep things the way they are 










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