music video starter analysis

music video starter analysis 




riptide- Vance Joy
Formation- Beyoncé 


music videos are not 'the products' but advertisements of a product
they are easily accessible, and free to view  

music videos are examples of convergence 
convergence is a combination of two [previously separate industries (film(cinema)+ tv(channel)+ music(buy a record)) 
digital convergence- use your phone to watch a film, stream tv, listen to music, the coming together of two separate industries thanks to digital technology  

The Scopitone
The Scopitone was a French invention, a video juke-box, combining music and video. Popular in the 1960's, artists now had to record visuals as well as music.

  • in black and white, with limited locations, not the best quality image, no narrative, still focusing on the music 


Generic fluidity- the way in which a form or genre changes over time  


Rebecca- Vanity Angel (80's music)
  • over the top dancing, use of special effects, and other dancers, higher production value, to a larger audience 



Bricolage - where a media product is constructed from a range of elements, often from completely different contexts and time periods 
Kylie Minogue - Hand On Your Heart (1989)

  • use of special effects, not as over the top, Kylie and women are represnted in a a awy that focusu on their beauty, this is shown in the large amounts of make up she is wearning and the bright red lipstick, she also regularly pouts her lips and stares into the ca,era with a seductive look. when walking she alos wiggles her hips. the focyus is also drwan to the beauty of her face through the use of large face props drawing the audiences eyes to hers, this is also reinfoeced through the claose ups of her face. 


Pulp - This Is Hardcore (1998)

This song is about a subject completely inappropriate for general audiences (pornography). Yet the video cleverly uses symbolism to convey its message.
  •  through out the video it breaks to show 

Benny Benassi - 'Satisfaction' (early 2000s)
The early 2000s saw a trend of hyper sexualisation in music videos, particularly in dance music videos, with many competing to see exactly what they could get away with.


hyper sexualisation - literally 'beyond sexualisation', hypersexualisation is an extreme version of sexualisation, which aims to make it clear to the audience that it's sole purpose is to provide sexual gratification






きゃりーぱみゅぱみゅ - PONPONPON , Kyary Pamyu Pamyu - PONPONPON

In many ways, Kyary Pamyu Pamyu us a standard Japanese pop star. However, her producers have constructed an extremely distinctive image and brand identity, which indicates her celebrity status and star appeal.

  • in her video there is an over the top use of colour and outrageous outfits that a normal celebrity may not be able to pull off. this shows her to be original and unique as she is able to pull off crazy outfits and be respected for it. 

Star appeal - where a performer has been constructed so distinctively, she generates audience adoration and her appeal goes beyond that of just being a 'performer.
BLACKPINK - ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V (2018)

  • women are shown to be more powerful and although they are still sexualised to a degree this is not for a male audience rather to empower other female audiences. 

  • Codes and conventions – performance/narrative/experimental features
  • Camera work (framing – shot types, angle, position, movement)
  • Editing – beat-matched?
  • Elements of continuity/montage
  • How does the video interpret the music and/or lyrics?
  • Structure/narrative
  • Intertextuality
  • Sound
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up

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