Lily's media blog

 Zoella  English vlogger and author  began on YouTube in 2009, went onto amass over 10 million subs  2014- launched Zoella beauty, a brand of beauty products that was described "biggest beauty brand of the year"  later launched a range of complimentary homeware products 2019, reported that the two businesses had revenue of £3.8 per year  How does media language combine to create meaning? Consider - ideology, target audience, ‘branding’ - how is is selling ‘zoella’ ? Homepage and other pages Codes and conventions Layout and design he page is categorised  to make  it easy for the user/ audience to navigate, such as popular videos and collaboration videos. Composition Font size, type of font (e.g. serif/sans serif), colour  Images/photographs - camera shot type, angle, focus her ace is used as the main image of her page, advertising her as the product.  Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up  Graphics, logos Language - formal/informal mode of add

 engagement  engagement  is important for generating profit  all activity is monitored to develop habits where they keep coming back and 'engaging ' with the content. shown in social media like Instagram   Molly-Mae  How do they ensure audience engagement?  she uses rhetorical questions within her comments top start a dialogue within the comments section from her following this increases engagement on her profile. she also posts regularly, this is most days, ensuring her image is regularly coming up on peoples timeline, ensuring her relevance.   How do they ensure financial gain? through paid promotion of products and ads, she is able to financially gain from her following engagement. she also includes link to her tanning brand within her bio, promoting her own company.  How do they use lexis and language to attract audiences?   though rhetorical questions she is able to start a dialogue within her comments section. she also uses the comments below her posts to review and promo

 media in the online age  online media - digital media that can accessible via the internet  social media, online media and digitally converged media have become more powerful than governments.  - Facebook has pulled out from Australia - this shows social media platform having a battle with the legal system if a government  - the search engine google is blocked within china and is replaced with the Chinese equivalent Baidu.  - In March 2009,  China  blocked access to  Google's  YouTube site due to footage showing  Chinese  security forces beating Tibetans; - there is inconsistent censorship that did not fit with Chinese law  -VPN  -BLM footage was aired live on social media hen not viable on government run news, they by pass  the law  -twitter got rid of trump- he was tweeting and sharing fake news, removing the president of the USA's voice on social media platforms  online media relies on engagement- encouraging user click through and interactions to develop habits where the u

 how has digital convergence affect how the media product is distributed, produced and circulated? (12 marks)  women's hour is produced by the BBC and is there for publicly funded and has no need to 'make money', however it is required to provide a service to its audience, this can be through entertaining, informing or educating. as a result the show needs to be accessible to a diverse audience and this is made more easily accessible to its audience through digital convergence.  women's hour, a radio show has been digital converged with the website and app BBC sounds. as a result the show is not only accessible through radio but a wide range of platforms including the website and app. this website is an indicator the the modification of the BBC and their effort to maintain and attract new audience. due to an increase in platforms of streaming services such as Spotify, listeners area able to access not only music but podcasts at any time convenient to them. this can be m

  How has the show changed since its inception? How does woman’s hour reflect the BBC’s values and beliefs? it began talking abbot education, culture ad politics - educate plays music- entertain  gives voice to women that is sensitive eg feminism- inclusivity  Why do you think the BBC moved to a new spin off format?  2015 began 'late night women's hour' at 11pm backlash of it being patronising and sexist towards men encouraged women to rebuild the home after ww2 first broadcast- 1946 at 2pm intended to fit 'womanly chores' eg picking up children from school originally on BBC's Light Programme, in 1973 moved to BBC 4 "cooking with whalemeat" "I married a lion tamer" also played popular songs  today presented on 6 Live since 2007 audio streaming- (where listeners can click on a link   regulation radio and tv in the uk is broadly self-regulated  late night women's hour is broadcast after 9pm watershed however, this is ineffective as it can b

 the BBC publicly funded  owned by the public (state owned) through TV licence no adverts  £157 a year  not profit based  ideologies- educate and entertain the public  pluralism- gives diverse audience a platform and meets a diverse audiences needs  these principles ensure all BBC content should inform educate and entertain the BBC abides by 'Reithian principles' when were proposed by its first director general. John Reith the BBC does not prioritise commercial profit instead it focuses on providing its audience with the best possible content as a public service broadcaster the BBC is paid for by the tv licence fee because the public pay for the BBC it therefore has a duty to reflect stories from people of all walks of life  prides itself on being PLURALISTIC  Plurality where a media product exhibits and gives voice to a wide range of ideological perspectives  the BBC is a public service broadcaster  it has a self-imposed remit to 'inform, educate and entertain' for exa

 Stuart hall's audience theory  preferred reading negotiated reading  oppositional reading  Henry Jenkins  fandom refers to a particular organised and motivated audience of a certain media producer franchise  unlike the generic audience or the classic soectaor, fans are active participants in the construction and circulation of textual meaning fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching) examples of tis may manifest in conventions, fan fiction and so on rather than just a video game or watch a tv show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. for example, through online forums like reddit and 4chan Shirky- end of audience the internet and digital technologies have had a profound effect on the relationship between media and individuals  the conceptualisation of audience members as

 industry- radio  women's hour  produced  distributed  regulated circulated conglomeration/ integrated audience - categorised, interested, how does it appeal, fandom theory  late night women's hour a spin off from the long-running BBC radio 4 daily magazine programme, women's hour late night women's hour is broadcast once a month, late at night, is presented by Lauren Laverne and features a number of female panellists Lauren Laverne is a well knows presenter- increase audience each episode focuses on a particular theme relevant to its female  audience  who is the target audience social economic status - middle class we seeking authenticity, going out to eat shows they are not poor  age  gender  style/ guests/ point of show?/ space for women   podcaster research in social science psychotherapist chef and author  hygge- Scandinavia - social norm and convention, all year round, sets tone of being together talk about men- bigger, safer  Danish comfort food- first greeting i