engagement

 engagement 


engagement is important for generating profit 

all activity is monitored to develop habits where they keep coming back and 'engaging' with the content. shown in social media like Instagram 


Molly-Mae 


How do they ensure audience engagement? 

she uses rhetorical questions within her comments top start a dialogue within the comments section from her following this increases engagement on her profile. she also posts regularly, this is most days, ensuring her image is regularly coming up on peoples timeline, ensuring her relevance.  


How do they ensure financial gain?

through paid promotion of products and ads, she is able to financially gain from her following engagement. she also includes link to her tanning brand within her bio, promoting her own company. 


How do they use lexis and language to attract audiences? 

though rhetorical questions she is able to start a dialogue within her comments section. she also uses the comments below her posts to review and promote clothes and products she is affiliated with. this can include promotion codes for discounts. these limited time discount codes increase the likely hood of followers as that regularly visit and engage with her page to check for discounts, increasing engagement. 


How do they display convergence? (links to other media/products)

within her bio she includes links to her tan website and YouTube, these other 


How do they develop audience habits (encouraging the audience to come back)

she posts regularly, ensuring she promotes the latest trends and styles, this can be seen in the monotone neutral colour scheme that is currently on her page reflecting the winter season. 


The posts themselves (costume, make-up, lighting, framing, representation..) 

all her posts have a similar theme making them cohesive and a more aesthetically pleasing page for viewers. 

she highlights herself as the product 



why follow them? 


aspirational life style

personal identity- relatability 

identification- identify them 

unscripted narrative- 

authenticity- feels unscripted (the use of filters becomes less authentic and harder to relate)

direct mode of address- caption, lexis, active audience theory 

audience interaction 








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