Skip to main content

industry- radio

 industry- radio 

women's hour 

  • produced 
  • distributed 
  • regulated
  • circulated
  • conglomeration/ integrated
  • audience - categorised, interested, how does it appeal, fandom theory 

late night women's hour
  • a spin off from the long-running BBC radio 4 daily magazine programme, women's hour
  • late night women's hour is broadcast once a month, late at night, is presented by Lauren Laverne and features a number of female panellists
  • Lauren Laverne is a well knows presenter- increase audience
  • each episode focuses on a particular theme relevant to its female audience 

who is the target audience
social economic status - middle class we seeking authenticity, going out to eat shows they are not poor 
age 
gender 

style/ guests/ point of show?/ space for women

 

podcaster
research in social science
psychotherapist
chef and author 

hygge- Scandinavia - social norm and convention, all year round, sets tone of being together
talk about men- bigger, safer 
Danish comfort food- first greeting is inviting people for food, enjoying things together 
socialist cozyness 
50s- more domestic- encouraged to see the outside as dangerous- create an internal home that provides comfort
home is a sanctuary- end of 18th century, linked to profit and enterprise 
manufacturing stopped being crafts and became industry, split, became home for women, men come home at night wo women who come home to a domestic sanctuary  
focused on women's roles 


who is the target audience for this programme?
  • British audience- discussing 'hygge' which is a Danish concept 
  • house ownership (maing it look homely)
  • Ikea- reflects a middle class audience- the financial capability of owning a house
  • guests- very educated women. using 'sophisticated' language (first wave feminism, patriarchy etc.) status- middle class audience  
  • moving away from domestically- yet still discuss domestic themes- contradictory?
  • late 30s onwards (middle aged)- themes, discussion, style 

how does it reach target audience? (consider guests, themes etc.)
  • BBC sound catch up
  • niche audience- unsociable time, creates a targeting of a specific group of people that would be particularly enthusiastic 

why does the BBC broadcast this show?
  • raised awareness about inequality in males and females in media, BBC made effort to address this imbalance 
  • impact of #metoo campaign and other social media campaigns highlights sexism, and the popularity of women's podcasts, show there is a diverse and engaged audience for 'women's media'
  • called women's hour because there is a need to promote women in a space dominated by men 

creates their own space, not commonly or easily accessible- once a month  
niche audience- own

    • Who is the target audience

    • for this programme?(age, gender, socio-economic status etc.)


    • How does it reach this target audience? (Consider guests, themes etc.)



    • Why does the BBC broadcast this show? 

Comments

Post a Comment

Popular posts from this blog

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries their unique selling point (USP) is
Read more

Adbusters/ woman - cover

Image
Adbusters- cover   audience have to infer meaning  war iconography  post-west, maybe post colonialism  enigmatic- hermeneutic code (enigma)  no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations  aggressive- anchored in sans-serif bold lexis title woman- cover  typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity  symbolic of feminine conventions- pinks, flowers, soft  'improvements'- what women need- only know if they read the magazine  easy to access- working class  Alfred Hitchcock 'naturally I chose an english girl for a wife'
Read more

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt  Regulation of the film industry in the UK is largely in ineffective  The BBFC exists o protect the public from harm  The increasing power of global media corporations, together with the rose of convergent media tech. and transformations in the productions in the production, distribution and marketing of digital media, have placed traditional approaches to media regulations at risk. 
Read more