Lily's media blog

If it bleeds it leads - deaths and hurt are more likely to be on the front cover of newspapers  intertextuality and audience interpretation  where a media product references another  where a media product only makes sense through its reference to another media product  intertextuality -  audience feel more connected and better about themselves, as they feel they have seen something that not everyone has seen and more relatable.  creates bigger audiences.  when in children's films it makes it more interesting for parents - double mode of address.  funny helps explain a narrative.  use of the lexis: -mayhem  -despair  intertextual reference to war   There is an obvious bias against Theresa may, picked an unflattering picture of may to make her look stupid. Ideology- a system of ideas and beliefs  But often used to describe the way in which those in power use their power to distort meaning,  and ideology can be normalised the dominant ideas o

Intro to The Times and constructing representations  Emotionally manipulate the audience for money  Manipulate the ideology of the audience- keep them reading the newspaper  So that political party pays more attention to that newspaper- editorials, exclusive interviews and stories  The media manipulates us ideology to extract money from us  Broad sheet serious and formal typography- serious font  more copy (text)  smaller image more political- hard news  'serous' 'quality'  aimed at higher social groups (a,b,c1) plainer layout (little colour on the front page, smaller type face suggests readers will make more effort to read it) and subtle longer article more details  serious headlines  more focus on politics international news  Tabloid makes use of a full page splash  if it bleeds it leads  'popular' press aimed at lower social groups (c2,d,e) bold layout (colour on masthead, ver bold typeface, easy to real)

we are engaging in a process of mediation with the producer  representation- is presenting something again (often a changed version, only parts of something to change opinions)  media language builds up representations- every image has been constructed through construction  PEA- Point, Evidence, Argument  1. the group, place or issue on which a media text is focusing  2. the technical devices the media text uses in order to present these groups or issues 3. the message about the group or issue being created within the text  4. the impact of this message on the target audience  example: it reenforces the expectation that women should act as sexual objects  reenforces a patriarchal hegemonic hegemonic ideology in society  the mail online: the online version of the daily mail  the mail online  targeting women 30-50  an advantage of digital newspapers is they target an audience that would never normally reads newspapers 

Blue story The guardian  the guardian is a left wing broad sheet- target working class left wing audience  vague description, sparse info  Daily mail  '100 strong machete brawl'- sounds like 100 machetes  director says 'the film is about love not violence' ironic  'BBC-funded'- bbcs fault- the Daily Mail hate the bbc, daily   Daily mirror the 25 separate incidents was never named there is no new information no footage shows any attacks  Narrativization the story reenforces stereotype that black teenagers are violent    media amplification- when media stories get blown out of proportion  the bbc are respectable and unbiased the bbc don't allow comments on their website, so the public isn't shown- because it might challenge the article     the incitement of racial hatred act- inciting racial hatred  if someone says racial hatred comments on their website they are responsible- a way to bypass regulation by publishing stories

key theory 8 - feminist theory - Lisbet Van Zoonen  male gaze - women are used in specific ways in media products- only there for heterosexual men. gender is constructed through discourse, its meaning is varies according to cultural and historic context  key theory 9 - feminist theory - bell hooks  feminism is for everyone  feminism is a struggle to end patriarchal hegemony and the domination of women  not just for those who identify as women  brexit shambles-  shows may in a position of being unstable and unable to control the situation putting her in a position of weakness shown  makes her look bad  all of the advertisement on the front cover are of betting  leaving the eu is a complex issue represented in a joking a light hearted manner- this represents the audience  the strap line- 'fighting for you' example of hyperbolic lexis- to make it more interesting, this is because the audience may interpret it as boring  "tottering theresa"