If it bleeds it leads - deaths and hurt are more likely to be on the front cover of newspapers 

 intertextuality and audience interpretation 
where a media product references another 

 where a media product only makes sense through its reference to another media product 

 intertextuality- 

  • audience feel more connected and better about themselves, as they feel they have seen something that not everyone has seen and more relatable. 
  • creates bigger audiences. 
  • when in children's films it makes it more interesting for parents - double mode of address. 
  • funny
  • helps explain a narrative. 


use of the lexis:
-mayhem 
-despair 

 intertextual reference to war










  There is an obvious bias against Theresa may, picked an unflattering picture of may to make her look stupid.

 Ideology- a system of ideas and beliefs 
But often used to describe the way in which those in power use their power to distort meaning, and ideology can be normalised the dominant ideas of the ruling class 























Comments

Post a Comment

Popular posts from this blog

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries their unique selling point (USP) is
Read more

Adbusters/ woman - cover

Image
Adbusters- cover   audience have to infer meaning  war iconography  post-west, maybe post colonialism  enigmatic- hermeneutic code (enigma)  no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations  aggressive- anchored in sans-serif bold lexis title woman- cover  typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity  symbolic of feminine conventions- pinks, flowers, soft  'improvements'- what women need- only know if they read the magazine  easy to access- working class  Alfred Hitchcock 'naturally I chose an english girl for a wife'
Read more

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt  Regulation of the film industry in the UK is largely in ineffective  The BBFC exists o protect the public from harm  The increasing power of global media corporations, together with the rose of convergent media tech. and transformations in the productions in the production, distribution and marketing of digital media, have placed traditional approaches to media regulations at risk. 
Read more