key theory 9 - feminist theory - bell hooks

key theory 8 - feminist theory - Lisbet Van Zoonen 

 male gaze- women are used in specific ways in media products- only there for heterosexual men.
gender is constructed through discourse, its meaning is varies according to cultural and historic context 
key theory 9 - feminist theory - bell hooks 

feminism is for everyone 
feminism is a struggle to end patriarchal hegemony and the domination of women 
not just for those who identify as women 

brexit shambles- 
shows may in a position of being unstable and unable to control the situation putting her in a position of weakness shown 
makes her look bad 
all of the advertisement on the front cover are of betting 

  • leaving the eu is a complex issue represented in a joking a light hearted manner- this represents the audience 
  • the strap line- 'fighting for you' example of hyperbolic lexis- to make it more interesting, this is because the audience may interpret it as boring 
  • "tottering theresa"- makes her sound like a child 
  • there is a binary opposition between theresa may and the other MPs presenting the them as the dominant politicians 
  • by jeremy corbin pointing it shows him to be aggressive 
  • the gesture of mays hands show her to be submissive and surrendering 
  • it could also show her to be pushing 
  • "faller at the 2nd" horse racing slang for a crap horse 
  • explaining brexit like horse racing 
  • the copy evidences a formal mode of address 
  • pop culture reference "they told tory Gandalf", "this shall not pass", taking the mic out of may , taking the piss because she is sos serious- demonstrating their political ideology 
  • if you know alot about horse racing you are more likely to be older 


calls brexit mayhem, also used to describe riots and situations out of control 
use picture of Theresa may looking 'unattractive' based on hegemonic views of beauty- this then 

  • top right- eastenders- soft news- 'eastenders Hayley glassed by thug', story about a fictional character, assumes the target audience watch soap operas- stereotype working class audience 
  • 'glassed' detailed terminology (also hyperbolic) - specific language that only appeals to a working class audience 
  • 'thug' colloquial term 
  • Theresa may is not sexualy objectified so subverts elizabeths van zoonen 
  • horse racing has polysemic connotations 














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