the mail online

we are engaging in a process of mediation with the producer 
representation- is presenting something again (often a changed version, only parts of something to change opinions) 

 media language builds up representations- every image has been constructed through construction 

 PEA- Point, Evidence, Argument 

 1. the group, place or issue on which a media text is focusing 
2. the technical devices the media text uses in order to present these groups or issues
3. the message about the group or issue being created within the text 
4. the impact of this message on the target audience 

 example: it reenforces the expectation that women should act as sexual objects 
reenforces a patriarchal hegemonic hegemonic ideology in society 
the mail online: the online version of the daily mail 
the mail online 
targeting women 30-50 
an advantage of digital newspapers is they target an audience that would never normally reads newspapers 

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