Introduction to The Times and constructing representations

Intro to The Times and constructing representations 

Emotionally manipulate the audience for money 
Manipulate the ideology of the audience- keep them reading the newspaper 
So that political party pays more attention to that newspaper- editorials, exclusive interviews and stories 

The media manipulates us ideology to extract money from us 

Broad sheet
serious and formal typography- serious font 
more copy (text) 
smaller image
more political- hard news 
'serous' 'quality' 
aimed at higher social groups (a,b,c1)
plainer layout (little colour on the front page, smaller type face suggests readers will make more effort to read it) and subtle
longer article
more details 
serious headlines 
more focus on politics international news 


Tabloid
makes use of a full page splash 
if it bleeds it leads 
'popular' press
aimed at lower social groups (c2,d,e)
bold layout (colour on masthead, ver bold typeface, easy to real) large dramatic pictures
shorter articles
less 'in-depth' reporting 


polysemy
when more more meanings are encoded
producer creates meaning- encoding 


Anchorage
the 'fixing' of a particular meaning 

Caption
text under an image describing whats going on 

Bias
clearly favouring one side 
bias through selection and omission
bias through placement 
by headline
by photos, captions and camera angles
through use of names and titles 
statistics and crowd counting  





insulting
puts him in a comical way 
there is a binary opposition between political party 
'Jez' degrading 





















absolute statement 
turned story into a battle
simplified the story to make it easier to read 
easily convey the ideology 
makes politics accessible to the audience 



can representations construct reality?










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