Lily's media blog

vogue  the mise-ene-scene of the magazine is much more eccentric  wearing more makeup- expressive  Sofia- is 'exotic' looks  and tanned and unusual, not typical in England  confident and intimidating  bold clothes that would not fit in society (would not fit next to others in the news agents)  cant read anything vogue says- hard to even read the name  vogue is for middle class  the use of lexis is sophisticated and requires a high intelligence to understand or an exposure to use that language only available to those of a higher class  title is hard to read- the sole purpose of the magazine is the model not the name  vogue is also widely know- a more recognisable brand identity  model being sold as foreign and exotic  monthly glossy high end fashion magazine targeting middle class women  strong, confident mode of address- cool and she knows it lack of clutter- stylish and chic  bold, exclusive lexis  high end, unobtainable fashion choice exotic and challenging

all women are the same - sexist cream-puff advert reinforces the dominant ideology that all women should wear makeup - getting a man from it reinforces the ideology that women are there to be looked at by hetrosexual men - male gaze - van zoonen  the function of a women's magazine is to tell them who to be cook/clan/have children nothing on hobbies and interests - serve the functions of men instead of serving a rich and interesting life keep order and power to the men, is the purpose, reinforcing patriarchal hegemony - repetition, george gertner, cultivation theory, cultivates an ideology that women can only live a specific lifestyle Bell HOOKS feminism is a struggle to end patriarchal hegemony and the domination of women feminism is a not a lifestyle choice - it is a political commitment race, class, gender only one type of woman is represented; hegemonically attractive and white feminism is for everyone George GERBNER symbolic annihilation 

To end patriarchal hegemony and the domination of women  White women were seen as more hegemonicaly attractive than those of different ethnicities  If all women are hegemonialy attractive and they are all white then t send the message that only white women are attractive George Gerbner - symbolic annihilation  Black women were not viewed at being the 'ideal women' that they want to promote stereotypes- women are better at cooking, cleaning, weak, dumb, women depend on men, emotional  Bell Hooks- 'feminism is for everyone'- affects everyone 

Repeated lips created idea that all women are the same  Creme puff advert reenforces idea that women should wear makeup  The man reinforces idea that men are only there to be looked at by heterosexual men, objectifies  Function of women's magazine is to tell theme how to be (act, look, cook, present your house) All adverts are "for a man" rather than to improve the life of the woman  Nothing on going out and being active, nothing on hobbies or interests  Drugs, music and contraception was becoming more popular  The magazine creates hegemonic standards for women to behave in a more resectable manor  women magazine cultivates an ideology that women can only live a specific lifestyle  the two ways magazines male money: advertising- advertiser pays producer woman magazine they sell kitchens and make up- they do not advertise products they do not expect the audience to buy they sell 3 million copies a week   she is teasin

Alfred Hitchcock- women magazine   title: bold (eye catching), sans serif font- connotations of masculinity and informality  semiotic connotations: symbolic of his status and importance  anchorage: his importance is reinforced in his pictures, the 4 images, looks like a film strip (symbolic code that he is a film director)  Images: not particularly hegemonically stereotypically attractive (shows difference in hegemonic standards of men and women) men don't need to look good to be on the front cover but women do. showing his finger- bossy, demonstrates position of power. close up, series of 4 close ups reinforces his dominant patriarchal status  "born Englishman" - Gillroy   "they're like snow-capped volcanoes"- simile, objectification respectable on the outside but sexual on the inside  Italian women are sexual American women are head strong and demand things from men extremely xenophobic and sexist  "Grooming"  Alfre

key theory 8 - feminism theory- lisbet van zoonen  gender is constructed through codes and conventions in the media  -> what it is to be a man and what it is to be a woman  women's bodies are used as spectacles to entertain the heterosexual male audience 

key theory 7- David Gauntlet- theory of identity  Audiences are not passive  they can construct their own identities through media products  subcultures  pick & mix theory   audiences can pick and choose what ever they want to get out of the product and ignore other things they do not care about  

Magazines Codes and conventions – changes over time?  Layout and design Composition - positioning of masthead/headlines, cover lines, images, columns  Font size, type, colour  Images/photographs - shot type, angle, focus Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up Graphics, logos  Language – headline, sub-headings, captions – mode of address Copy  Anchorage of images and text Elements of narrative Colour: stereotypically   feminine   Font: soft, dainty, lacks sharp edges, reflects target audience. mixture of serif and sans serif font: portrays different feelings, emotions and responses, clashes, aesthetically pleasing. title looks like its ben hand painted, looks informal and condescending.  Short type: close up of woman's face, positions the audience right in front of her, a pleasant mode of address, conventional of a magazine front cover. highly conventional, especially of a life style magazine 

magazines  magazines have social media accounts (digitally convergent technology) 30% of magazines revenue comes from advertisement  magazines are aspirational- looking up to something  Roland Barthes-  semiotics   Symbolic codes- the deeper meaning of media products  Claude Levi-Strauss- structuralism   binary opposites- the things are opposite to create meaning 

component 1 & 2  component 1 advertising marketing film  radio  video games music videos  newspapers  you get an unseen  not everything will come up  you do not need to go into as much detail  component 2  - marked more harshly  you will need to go into significantly more detail  4 TYPES OF QS  whats the difference between component 2 and 1 media language  audience  representation  media industries- facts and figures 

The newspaper industry  The newspaper is a specialised industry  Production- the way a media product is made  Distribution-  Digitally convergent- coming together of different industries thanks to the internet  Institution- something that has a unique selling point / ideology  Horizontal- one company buys other companies in the same sector eg. facebook buying instagram, Disney buying Marvel  Vertical integration- an organisation owns different parts of the production process eg. Disney owning theme parks and 'Disney plus' streaming service  Conglomerate- one organisation own other organisations  monopoly- owning more than 25% of a sector  Issues with monopolies  ethical, the murdock family own many companies  new companies  leads to a limitations of ideology  lack of competition leads to a lack of creativity  James Curran and Jean Seaton - Power and media industries   Diversity is in the public interest - modern societies suffer from collective a