Lily's media blog

say it with silk- Cadbury advert  love- romance connotations- intersexual reference repunsle  symbolism- hearts- love  'say it'- express love  what your love story- lexis- direct mode of address to the audience, rhetorical question, engages them in the product, more likely to buy it  advertises an ideal life, cartoon dream fantasy love story 'Disney' dream  white and purple- symbolises royalty and purity  the advert sells and ideal lifestyle o romance and an ideal love. this sis through the intersexual reference to the children love story of repunzle. this can be seen in the male character climbing the 'tower' chocolate bar. this narrative that takes pace on the chocolate bar redirects the audiences attention to the chocolate making it to focus of the ad.  the advert is in relation to a valentines day event, using the lexis 'say it' to reference and expression of love. the use of serif font father anchors the feminine themes of the product along with the

  Loreal paris advert  denotations  large brand name female main image  red- also the shade of lipstick, reflect beauty  lexis- expert for damage hair  colour- red, black, white direct mode of address- because your worth it  symbolic code- red full lips  the [media language] connotes... red background connotes confidence and femininity   colour connotations gesture- hand connotes confidence and defiance  symbolic code- red lips symbolise sexuality (van zoonen- stereotypical gender representation)   aspirational model- sells lifestyle, beauty  links to target audience, aspire to female beauty and power gold- connotative of wealth (symbolic code) expert- seems legitimate  

circles- post malone opening shot establishes context for the video and indicates its time period. this is through close ups of specific costume that indicate a time period such as the armour warm by post malone. it also establishes post malone as the main character within the video as he is the only character present, the use of slow motion further anchors him as the focus, it focusses on him for a longer him indicating to the audience they should pay more attention to him.   uses a panning shots over the dead bodies is from the perspective of the main character, putting the audience in his point of view as he walks over them. this further establishes context and gives the audience a secondary focus of the video: the battle thats just taken place. however, by being from there perspective of most malone it still reinforces him as the main focus.  there is then a quick obstructed shot of a woman creating a hermeneutic code of mystery for the audience to discover her role within the nar

 textual analysis of prints ads  element of media language -> this means that  codes - any element of media language that creates meaning for the audience  eg. long shot- depression/ isolation  hermeneutic codes - also known as enigma codes, these refer to something within the media product that creates mystery or suspense  eg. entering a scene in a film with low key lighting suggesting someone is hiding in the shadows, can be further anchored with another HC of the music  proairetic codes - also known as action code, this refers to anything within a media product that suggests that something will happen. eg. pulling a gun out of their pocket means someone is about to be shot symbolic codes - something within a media product that creates a deeper meaning for the audience  eg. red rose- love, sex, purity and innocence, youth being fleeting 

adbuster magazine- website analysis  the website uses its platform as a call for arms having a key focus on anarchism  this supports the ideologies of the producer and target audience, of going attempts to break stereotypical codes and against the system in an attempts to break away from social construct and control it attempts to demonstrate this rebellion through breaking stereotypical codes and conventions within the website.  this includes colour and mis en scene- using black and white, a very monotone and unengaging theme. this redirects the audiences attention to the focus of their words and message, rather than being a typical magazine using bright graphics and pictures to draw an audiences attention. within the website they also include artwork from Banksy- this is an intertextual reference of political pop culture that would be recognised by their target audience. this creates audience gratification that would further make readers feel apart and involved of the product and mor

Explore how the representation of America has been constructed in the video to 'This is America' by Childish Gambino  Representation in the music video from this is America by childish gambino is constructed through the use of binary oppositions and intertextual reference links to the intended audience of America. The use of binary oppositions can be seen between the expressive dancing of Gambino and the children around him, contrasting to the violence within the background and in between these dancing. This dancing is a reference to the desensitised youth towards violence and how it’s considered a normal part of their lives. This is further anchored by children in a later scene filming some of the violent actions on their phone, however none seem phased by the actions taking place. This representation of the youth and their view on violence is a reference to the ever growing issues of gang violence within American democracy it’s impact on the modern youth, being more easily a

why did the producer in this Nike ad represent people, issues and events in this way? what choices did they make, and why?  the producer included intertextual references within the ad to reflect the brands ideologies and political awareness, targeting a modern and socially conscious audience. this included references to the 'Black Lives Matter' movement and the corona virus pandemic. this can be seen in the shots of stadiums being cleaned and athletes kneeling in reference to protest for racism. these topics  have had a massive social impact within the sports industry being talked about my many famous athletes, recognised by Nikes audience. this acknowledgement positions Nikes brand as more socially aware, this could be in response to previous controversies Nike has had over the companies morals and ideologies as they have actively used child labour, this ad then helps improve Nikes reputation. however, these actions could be perceived as just a trend for the brand to associate

Identify how media language is used in the music video  to blinding lights by the weekend narrative - foreshadowing- show his hurt at the start, circle back round at the end editing - beat match sound to transition from opening shot to title shot, build suspense  camera work - movement- hand help filming, matching the movement of the weekend, creating a distorted and shaking viewing for the audience to match the view of the weekend.  montage - quick pace, build up to the start of song  continuity- lack of continuity, shows him spinning in the car and being hit but doesn't follow through and cuts to a final shot of him bleeding on the road. restricted narrative- missing the money shot of his car crashing on the link between him bleeding and the actions before.  camera work - becomes very smooth when the song starts, contrasts to the initial shaky first shot, becomes shaky again when it flashes back to the first scene of the weekend injured  diegetic sound - the cars engine  lyrics