textual analysis of prints ads

 textual analysis of prints ads 

element of media language -> this means that 

codes- any element of media language that creates meaning for the audience 
eg. long shot- depression/ isolation 

hermeneutic codes- also known as enigma codes, these refer to something within the media product that creates mystery or suspense 
eg. entering a scene in a film with low key lighting suggesting someone is hiding in the shadows, can be further anchored with another HC of the music 

proairetic codes- also known as action code, this refers to anything within a media product that suggests that something will happen.
eg. pulling a gun out of their pocket means someone is about to be shot

symbolic codes- something within a media product that creates a deeper meaning for the audience 
eg. red rose- love, sex, purity and innocence, youth being fleeting 




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