Loreal paris advert

 

Loreal paris advert 

denotations 
  • large brand name
  • female main image 
  • red- also the shade of lipstick, reflect beauty 
  • lexis- expert for damage hair 
  • colour- red, black, white
direct mode of address- because your worth it 
symbolic code- red full lips 

the [media language] connotes...
red background connotes confidence and femininity  
colour connotations
gesture- hand connotes confidence and defiance 
symbolic code- red lips symbolise sexuality (van zoonen- stereotypical gender representation)  
aspirational model- sells lifestyle, beauty 
links to target audience, aspire to female beauty and power
gold- connotative of wealth (symbolic code)
expert- seems legitimate  


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