say it with silk- Cadbury advert

say it with silk- Cadbury advert 


  • love- romance connotations- intersexual reference repunsle 
  • symbolism- hearts- love 
  • 'say it'- express love 
  • what your love story- lexis- direct mode of address to the audience, rhetorical question, engages them in the product, more likely to buy it 
  • advertises an ideal life, cartoon dream fantasy love story 'Disney' dream 
  • white and purple- symbolises royalty and purity 
the advert sells and ideal lifestyle o romance and an ideal love. this sis through the intersexual reference to the children love story of repunzle. this can be seen in the male character climbing the 'tower' chocolate bar. this narrative that takes pace on the chocolate bar redirects the audiences attention to the chocolate making it to focus of the ad. 

the advert is in relation to a valentines day event, using the lexis 'say it' to reference and expression of love. the use of serif font father anchors the feminine themes of the product along with the stereotypical pink and purple colour scheme.

the lexis silk refers to the texture of the chocolate, comparing its smooth texture with the material, that connotes luxury and expense. this reflects the perceived luxury of the chocolate that the producers which to sell the product as. 

'limited edition'- lexis entices the audience, more likely to buy something if they feel they wont have the chance again. 

simplistic background directs audiences attention on the product, using symmetry to make it the focus. 





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