Lily's media blog

AREAS OF FOCUS FOR ANALYSIS - It is mainstream, because it fits in with hegemonic patriarchal ideologies - The fact there is an entire article for women to understand men reinforces men's place and role and significance within a women's life supporting patriarchal societal structures. - They use a bold harsh text for the word 'MEN' in the title which reinforces the stereotypical notion held within hegemonic society of men's dominance - 'Thats where we differ' article; the final statement contradicts patriarchal hegemonic structures which would place men's intelligence above women's. This part of the article supports feminist ideologies and lowers men's place within societal hierarchies. However the previous statement does reinforce hegemonic patriarchal beliefs that men are physically superior through the mise-en-scene layout of having them together it allows for the nice feminist ideology to still be accepted by a mass wider audience as its stat

Adbusters- cover   audience have to infer meaning  war iconography  post-west, maybe post colonialism  enigmatic- hermeneutic code (enigma)  no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations  aggressive- anchored in sans-serif bold lexis title woman- cover  typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity  symbolic of feminine conventions- pinks, flowers, soft  'improvements'- what women need- only know if they read the magazine  easy to access- working class  Alfred Hitchcock 'naturally I chose an english girl for a wife'

 compare and contrast the different ways that woman magazine and adbusters position their audiences.  negotiate/ preferred reading  mode of address  woman = conventional, typical, working class, stereotypical, consumerist   passive audience- they take in the ideology, all about self improvement- 'a level beauty', how to better yourself for a man  white, heterosexual working class woman welcoming friendly mode of address  adbusters £11 bimonthly,  = unconventional, subversive, middle class, challenging, anti-consumerist  middle-class audience  challenging and threatening mode of address  challenging/ threatening ideologies  challenge provoke audience to tear down society  adbusters- save the planet kill yourself black and white, minimal- reinforce serious message  subverts magazine conventions as a whole  takes mundane task- going to the shop and makes its relatability negative (contrast-  deliberately complex and enjoyable  doesn't provide any solutions- depressing and rein

Adbusters - Atypical What is the ideology/ethos of Adbusters? fuck-you to corporate advertising and consumer culture How does Adbusters subvert traditional magazine conventions, especially in relation to advertising? How does the magazine interact with its audience? use of the website, woman magazine didn't have access to, interacts with audience through confrontational negative mode of adress. has a website and letters page women's magazine stereotypical- women's roles- of the time it was made- 1964, post war, first wave feminism been and gone, women liberation movement 60s- hippy, drugs,LSDD, cannabis, mini skirts (this is not talked about in women's magazine) doesn't fit women's magazine's ideologies right wing, conservative, patriarchal reinforce hegemonic patriarchal values Max Factor binary opposition- women's clothes compared to mens, demonstrate hierarchy Male Gaze- van zoonen, women are only in a productto be looked at by men voyeristic mode of

To what extent do representations of gender reflect the socioeconomic context of the TV shows you have studied? Make reference to Humans and Les Revenants  representation is used by the producer to target their audience and display and promote the producers ideologies. this can be done through media language such as subverting or promoting pre existing stereotypes help within hegemonic society. socioeconomic is the way in which societal and economic norms are demonstrated within the text, this can represented in gender roles and if they fit their stereotypical roles created by patriarchal hegemonic societies. a subversion of these gender stereotypes can be shown within humans and the mothers dominating role within the family. para 1- mother- lawyer- subvert stereotypes of gender- subvert social context she earns more- subvert economical stereotype of women para 2- hyper realistic- nuclear family industry- demands from producer- show diversity - water shed regulations- distribution-

what media language is associated with this product? and how does it create multiple meanings ? les revenants- 2013 humans- first broad cast in uk 2015 on channel 4  multiple meanings- polysemic polysemy- attracts a wider audience -open for audience interpretation- hermeneutic code , multi lay or non linear narrative- hyperreality and post modernism    gene hybridity - horror, zombie, drama, poetic realist  opening scene- introduces the audience  purpose of media language (visual communicator) multiple meanings   polysemy of les revenants (poetic, hybridity, fluid etc.)  challenging ideology of humans  encode/decode meanings  target audience (niche/mass) key scenes (opening- establishing scene)  intro media language is the techniques used by the producers to build an ideology an embed beliefs within the product to attract an audience. this can further build genre hybridity to attract a larger audience through polysemic readings and interpretation of the product and ideologies it prom