compare and contrast the different ways that woman magazine and adbusters position their audiences.

 compare and contrast the different ways that woman magazine and adbusters position their audiences. 


negotiate/ preferred reading 

mode of address 


woman

= conventional, typical, working class, stereotypical, consumerist  

  • passive audience- they take in the ideology, all about self improvement- 'a level beauty', how to better yourself for a man 
  • white, heterosexual working class woman
  • welcoming friendly mode of address 


adbusters

£11 bimonthly, 

= unconventional, subversive, middle class, challenging, anti-consumerist 

  • middle-class audience 
  • challenging and threatening mode of address 
  • challenging/ threatening ideologies 
  • challenge provoke audience to tear down society 

adbusters- save the planet kill yourself
  • black and white, minimal- reinforce serious message 
  • subverts magazine conventions as a whole 
  • takes mundane task- going to the shop and makes its relatability negative (contrast- 
  • deliberately complex and enjoyable 
  • doesn't provide any solutions- depressing and reinforce bleak ideology 
  • creates parody 
  • gauntlet- constructs audience's identity 
  • merchandise section on website- sells commodity- creates protest community and collective to tear down oppressive majority 
  • typical- focus on selfish self- improvement, promote individual change by presenting audience with idealistic icons / role models 

how does this article reflect a challenging mode of address?
points out flaws in audience- looking at bigger picture- the ' current state of the world' 

how does this demonstrate an unconventional, threatening ideology?


how does this article position audiences?
through direct mode of adress 'your' 


woman magazine- Breeze Soap 


how does this article reflect a conventional, welcoming mode of address?
  • 'show your kindness'
  • simply sexist, narrow ideology- patriarchal hegemony (contrast modern text which promotes polysemic meaning)

how does this demonstrate a stereotypical ideology?
  • self-improvement and aspiration 
  • uses ideal women to make you feel insecure- hyperrealistic hegemonic ally attractive woman based on patriarchal societal norms and standards  

how does this article position audiences?
  • both this and adbusters use direct mode of adress 'your' 
  • aspirational 
  • darling- designed to appeal to the audience
  • uses accessible language- informal
  • accessibility to look good and feel goof for men - patriarchal hegemony 








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