compare and contrast the different ways that woman magazine and adbusters position their audiences.

 compare and contrast the different ways that woman magazine and adbusters position their audiences. 

negotiate/ preferred reading 

mode of address 

woman

= conventional, typical, working class, stereotypical, consumerist  

• passive audience- they take in the ideology, all about self improvement- 'a level beauty', how to better yourself for a man 
• white, heterosexual working class woman
• welcoming friendly mode of address 

adbusters

£11 bimonthly, 

= unconventional, subversive, middle class, challenging, anti-consumerist 

• middle-class audience 
• challenging and threatening mode of address 
• challenging/ threatening ideologies 
• challenge provoke audience to tear down society 

adbusters- save the planet kill yourself

• black and white, minimal- reinforce serious message 
• subverts magazine conventions as a whole 
• takes mundane task- going to the shop and makes its relatability negative (contrast- 
• deliberately complex and enjoyable 
• doesn't provide any solutions- depressing and reinforce bleak ideology 
• creates parody 
• gauntlet- constructs audience's identity 
• merchandise section on website- sells commodity- creates protest community and collective to tear down oppressive majority 

• typical- focus on selfish self- improvement, promote individual change by presenting audience with idealistic icons / role models 

how does this article reflect a challenging mode of address?

points out flaws in audience- looking at bigger picture- the ' current state of the world' 

how does this demonstrate an unconventional, threatening ideology?

how does this article position audiences?

through direct mode of adress 'your' 

woman magazine- Breeze Soap 

how does this article reflect a conventional, welcoming mode of address?

• 'show your kindness'
• simply sexist, narrow ideology- patriarchal hegemony (contrast modern text which promotes polysemic meaning)

how does this demonstrate a stereotypical ideology?

• self-improvement and aspiration 
• uses ideal women to make you feel insecure- hyperrealistic hegemonic ally attractive woman based on patriarchal societal norms and standards  

how does this article position audiences?

• both this and adbusters use direct mode of adress 'your' 
• aspirational 
• darling- designed to appeal to the audience
• uses accessible language- informal
• accessibility to look good and feel goof for men - patriarchal hegemony