what media language is associated with this product? and how does it create multiple meanings?

what media language is associated with this product? and how does it create multiple meanings?


les revenants- 2013

humans- first broad cast in uk 2015 on channel 4 

multiple meanings- polysemic

polysemy- attracts a wider audience

-open for audience interpretation- hermeneutic code, multi lay or non linear narrative- hyperreality and post modernism  

gene hybridity- horror, zombie, drama, poetic realist 

opening scene- introduces the audience 


  • purpose of media language (visual communicator)
  • multiple meanings  
  • polysemy of les revenants (poetic, hybridity, fluid etc.) 
  • challenging ideology of humans 
  • encode/decode meanings 
  • target audience (niche/mass)
  • key scenes (opening- establishing scene) 


intro

media language is the techniques used by the producers to build an ideology an embed beliefs within the product to attract an audience. this can further build genre hybridity to attract a larger audience through polysemic readings and interpretation of the product and ideologies it promotes. 


opening scene- 

  • unconventional 
  • not British iconography in the seeting- 'exotic' location, not familiar of clear- polysemic setting interpretations 
  • sombre tones in music- symbolic of drama genre- moving, emotional 
  • long wide shot of the bus, panning up to the mountains- established context of narrative and sets scene- possibly indicting time of year and location, snowing + mountains 
  • indicates importance of bus within the narrative, prolonged scene of its journey (late falls of cliff)
  • Camille first character shown- established as key character, anchored through centre third positioning, focus is on her and the natural high key lighting on her face, directing audiences attention to her, reinforced by the low key lighting and shadow created behind her, creating juxtaposition/ binary opposition further anchoring the importance of constructed lighting within the scene to direct audience attention and push a narrative  
  • relatable iconography/ setting school bus- relatable to mass audience 
  • protagonist- main character Camille- built her up then die in the first 2 mins- unconventional- subversive narrative
  • desaturated colour gradient- adds to enigma and mystery 
  • unconventional- (cause and action narrative), does not indicate 
  • diegetic sounds of children screams- horror convention  
  • slow zoom, cross fade- creep outside in, conventional horror
  • drums- progressive sound track, build suspense  
  • metaphor for coming back to life- symbolic of hope and rebirth, 
  • sound track by mogwai- Scottish alt rock band- niche audience, not known by many, fits niche moody theme of show 
  • negotiate reading- 
  • editing normal mirrors chaos of action shots- distant static shot is unconventional 
  • lack of clarity of narrative unconventional perspective of death 
  • enigmatic 

opening scene- humans 
  • non-diegetic sound- synthetic artificial computerised sound- fist indication and establish sci-fi genre conventions to audience
  • enigma hermeneutic codes- pan out from camera sense maybe?, slow pan creates mystery 
  • unconventional, no initial establishment of context or setting
  • use of symmetry and strict 3rd used of construct a controlled 
  • voyeristic mode of adress- audience is placed behind the synths half naked- unconventional, places them in a mode of adress of discomfort 
  • establish shot of large wear house 
  • intersexual reference to black mirror (came out year before)- singularity, robots will take over humans 
  • low angle- moon shinning through ceiling- importance of moon in codes and conventions of episode- emphasise loneliness of their existence
  • highlight anita as main character through moon light, creates sport light 
-les revenants, parallel butterflies in a line, singular character breaking free 
  • archive news footage- embeds scenes of reality, allegorical points, set in alternative universe to relebent in real society- eh. sex wok, slavery, equality. more impactful, more allegorical 
  • colour- cold blue hues, LED artificial lighting- unnatural creepy atmosphere 
  • binary opposition between warms of Hawkins family home, establish clear polysemic meaning, conflict between synths and 'real' people 

 

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