Adbusters/ woman - cover

Adbusters- cover  

  • audience have to infer meaning 
  • war iconography 
  • post-west, maybe post colonialism 
  • enigmatic- hermeneutic code (enigma) 
  • no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations 
  • aggressive- anchored in sans-serif bold lexis title

woman- cover 
  • typical- tag lines- advertise whats in it (conventional) visual to intise audience
  • 'super- smiler image'- welcoming friendly
  • hegemonically conventionally attractive- fits fashion ad femininity 
  • symbolic of feminine conventions- pinks, flowers, soft 
  • 'improvements'- what women need- only know if they read the magazine 
  • easy to access- working class 


Alfred Hitchcock
'naturally I chose an english girl for a wife'



Comments

Post a Comment

Popular posts from this blog

Assassin's Creed and reception theory- 8

Image
Assassin's Creed and reception theory Stuart  hall- reception theory (encoding/ decoding model) producers use media language to encode meanings within media products, which audiences can then decode and negotiate in a variety of different ways. Audiences may agree with the preferred reading of the product, in other words they will agree with the ideology of the producer. The audience also may disagree with the producer's ideology and form an oppositional reading of the product. It is most likely, however, that the audience will negotiate the message of the producer, and will agree with certain ideological aspects while rejecting others.  it suggests that audiences have agency and can make their own decisions based on their own life experiences.  reception theory is an active audience theory . preferred  / dominant reading - the audience agrees with the dominant ideological perspective encoded by the producer oppositional theory - the audien...
Read more

why did the producer in this Nike ad represent people, issues and events in this way? what choices did they make, and why?

why did the producer in this Nike ad represent people, issues and events in this way? what choices did they make, and why?  the producer included intertextual references within the ad to reflect the brands ideologies and political awareness, targeting a modern and socially conscious audience. this included references to the 'Black Lives Matter' movement and the corona virus pandemic. this can be seen in the shots of stadiums being cleaned and athletes kneeling in reference to protest for racism. these topics  have had a massive social impact within the sports industry being talked about my many famous athletes, recognised by Nikes audience. this acknowledgement positions Nikes brand as more socially aware, this could be in response to previous controversies Nike has had over the companies morals and ideologies as they have actively used child labour, this ad then helps improve Nikes reputation. however, these actions could be perceived as just a trend ...
Read more

consider how the combination of elements of media language influences meaning and intertextuality

consider how the combination of elements of media language influences meaning and intertextuality mise-en-scene-  polysemic- invited the audience to make their own views  overtly subverts hegemonic sexualisation of women   film genre parady  bell hooks - inequality and suppression of women  does this video refuse stereotypes and objectification OR does it challenge this  the music video for riptide uses  intertextuality is an important element within music videos to both anchor meaning and create audience gratification. the meaning created can created both preferred and subvert reading for the ideologies and message created from the video.     hegemonic beauty standards reinforced - main character is a woman, has long blonde hair and when ever her face is shown she is always wearing makeup, she is also slim, all of the characteristics fit with hegemonic beauty standards.  in all scenes she is there for presented in a way to highligh...
Read more