Adbusters/ woman - cover

Adbusters- cover  

  • audience have to infer meaning 
  • war iconography 
  • post-west, maybe post colonialism 
  • enigmatic- hermeneutic code (enigma) 
  • no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations 
  • aggressive- anchored in sans-serif bold lexis title

woman- cover 
  • typical- tag lines- advertise whats in it (conventional) visual to intise audience
  • 'super- smiler image'- welcoming friendly
  • hegemonically conventionally attractive- fits fashion ad femininity 
  • symbolic of feminine conventions- pinks, flowers, soft 
  • 'improvements'- what women need- only know if they read the magazine 
  • easy to access- working class 


Alfred Hitchcock
'naturally I chose an english girl for a wife'



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