woman v adbusters

AREAS OF FOCUS FOR ANALYSIS


- It is mainstream, because it fits in with hegemonic patriarchal ideologies
- The fact there is an entire article for women to understand men reinforces men's place and role and significance within a women's life supporting patriarchal societal structures.
- They use a bold harsh text for the word 'MEN' in the title which reinforces the stereotypical notion held within hegemonic society of men's dominance
- 'Thats where we differ' article; the final statement contradicts patriarchal hegemonic structures which would place men's intelligence above women's. This part of the article supports feminist ideologies and lowers men's place within societal hierarchies. However the previous statement does reinforce hegemonic patriarchal beliefs that men are physically superior through the mise-en-scene layout of having them together it allows for the nice feminist ideology to still be accepted by a mass wider audience as its stated in conjunction with commonly held beliefs.
hegemonicly appealing

 

woman 

  • working class- mass audience 
  • glass, celebrity- working class ideology
  • working class, 40-50, house wife- improve home and domestic life, kitchen, house wife 
  • horizontally integrated corporation- buys other magazines, reduce competition, lack of creativity 
  • circulation, 3 million copies sold each week 


Adbusters 

  • ant capitalist
  • bi monthly
  • self publish
  • lack of culture intent 
  • £10.99 cover price- expensive- niche middle class audience
  • only few thousand sold 
  • lack of anchorage and meaning and straight forward interpretation or reading makes it hard to identify audience
  • lack of brand identity- different mast head each copy
  • more creative freedom 
  • lack of commodity fetishism- fetishise the commodity more than its function eg. luibiton heals- more than just shoes, status 

Comments

Post a Comment

Popular posts from this blog

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries their unique selling point (USP) is
Read more

Adbusters/ woman - cover

Image
Adbusters- cover   audience have to infer meaning  war iconography  post-west, maybe post colonialism  enigmatic- hermeneutic code (enigma)  no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations  aggressive- anchored in sans-serif bold lexis title woman- cover  typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity  symbolic of feminine conventions- pinks, flowers, soft  'improvements'- what women need- only know if they read the magazine  easy to access- working class  Alfred Hitchcock 'naturally I chose an english girl for a wife'
Read more

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt  Regulation of the film industry in the UK is largely in ineffective  The BBFC exists o protect the public from harm  The increasing power of global media corporations, together with the rose of convergent media tech. and transformations in the productions in the production, distribution and marketing of digital media, have placed traditional approaches to media regulations at risk. 
Read more