KEY THEORY 4: Structuralism, Claude Levi-Strauss
Claude Levi-Strauss
Structuralism
Binary Opposition: Where two concepts, messages or values are presented in direct opposition with another, Levi-Strauss suggested that our perception of the world is based on binary oppositions
- One of the purposes of Binary Opposition is that having two completely contrasting characters creates humorous situations
- It also emphasises things about the characters
- Allows shows to appeal to multiple audiences
- Easy to write a show about binary oppositions, already have the story
- Character archetypes: character types that come up very frequently in media
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