ideas

Avoid common sense answer.
  • Using black and white colour scheme  makes the scene look more classical 
  • An advert is an advertisement to sell an idea 
  • The purpose of an advert is make an audience feel dissatisfied with their life. Making the audience feel bad about something they don't have. Lack confidence
  • Television, radio, billboards, targeted adds (cookies), print- main picture of the image/sometimes a model/name of product
Semiotics- Roland Barthes (1)
signs, signifier, signified
  • Signs- Anything that can have meaning
  • Signified- The meaning that is created this element fo media language -> means that.
  • Signifier- The thing that creates meaning

Adverts do NOT sell a product they sell an idea or lifestyle created by the product if you buy it. 


The girl on the left has here eyes closer to the audience creating a more innocent look. This could then attract a younger audience. however, this contrasts with the girl on the right creating an 's' silhouette.
The younger models could possible be in their late teens, this indicates their target audience.  

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