Lint Lindor- 'Do you dream in chocolate?' (2011)
Polysemy- multiple meanings
Lint Lindor (2011)
Voice over: seductive voice, white middle class- reflects audience, connotations of her soft voice reflect the silky chocolate. 'Passion' enthusiastic but can also be
Chocolate chef: lint is of extreme importance, master chocolatier not a factory worker on minimum wage- a chef profession, looks European makes the product more luxurious, men in control
Sexual: Children do not get this as it is not sexual, however it is an adult interpretation, her eyes closing is a symbolic representation of an orgasm.
Men/Women: the man is at work creating a craft, where as the woman is at home with no job.
Anchorage: a mean that weighs down a message
Pepsi Superbowl advert (2019)
Ethnicity: Targeting a white working class, relatable, bland, boring. White people are boring, but are relate able and pepsi could then excitement
Location:
Whip pan: when the camera moves really quickly, with a sound effect making it more exciting, moves to a black man with gold chains, stereotypical black man but designed to be funny as it contrasts with the setting. when black people arrive, the atmosphere creates a more fun an interesting. Cardi B is also more attractive than the white woman who could be seen as more bland however she is seen as relatable to the target audience (white, working class, American)
Dorito (2019)
Superbowl adverts need to include an idea of diversity, this could create a stereotype of black people that they are interesting and exciting, and white people are boring
Stereotype- a commonly held belief of certain group of people.
Lint Lindor (2011)
Voice over: seductive voice, white middle class- reflects audience, connotations of her soft voice reflect the silky chocolate. 'Passion' enthusiastic but can also be
Chocolate chef: lint is of extreme importance, master chocolatier not a factory worker on minimum wage- a chef profession, looks European makes the product more luxurious, men in control
Sexual: Children do not get this as it is not sexual, however it is an adult interpretation, her eyes closing is a symbolic representation of an orgasm.
Men/Women: the man is at work creating a craft, where as the woman is at home with no job.
Anchorage: a mean that weighs down a message
Pepsi Superbowl advert (2019)
Ethnicity: Targeting a white working class, relatable, bland, boring. White people are boring, but are relate able and pepsi could then excitement
Location:
Whip pan: when the camera moves really quickly, with a sound effect making it more exciting, moves to a black man with gold chains, stereotypical black man but designed to be funny as it contrasts with the setting. when black people arrive, the atmosphere creates a more fun an interesting. Cardi B is also more attractive than the white woman who could be seen as more bland however she is seen as relatable to the target audience (white, working class, American)
Dorito (2019)
Superbowl adverts need to include an idea of diversity, this could create a stereotype of black people that they are interesting and exciting, and white people are boring
Stereotype- a commonly held belief of certain group of people.
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