KEY THEORY 6: Stuart Hall- Theories of representation

STUART HALL
THEORIES OF REPRESENTATION

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staurt hall

 Stuart hall's audience theory  preferred reading negotiated reading  oppositional reading  Henry Jenkins  fandom refers to a particular organised and motivated audience of a certain media producer franchise  unlike the generic audience or the classic soectaor, fans are active participants in the construction and circulation of textual meaning fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching) examples of tis may manifest in conventions, fan fiction and so on rather than just a video game or watch a tv show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. for example, through online forums like reddit and 4chan Shirky- end of audience the internet and digital technologies have had a profound effect on the relationship between media and i...
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Riptide- analysis, themes and concept

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how do contextual factors shape their production, distribution, circulation and consumption of magazines?

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