Adbusters- cover audience have to infer meaning war iconography post-west, maybe post colonialism enigmatic- hermeneutic code (enigma) no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations aggressive- anchored in sans-serif bold lexis title woman- cover typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity symbolic of feminine conventions- pinks, flowers, soft 'improvements'- what women need- only know if they read the magazine easy to access- working class Alfred Hitchcock 'naturally I chose an english girl for a wife'
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