KEY THEORY 6: Stuart Hall- Theories of representation

STUART HALL
THEORIES OF REPRESENTATION

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staurt hall

 Stuart hall's audience theory  preferred reading negotiated reading  oppositional reading  Henry Jenkins  fandom refers to a particular organised and motivated audience of a certain media producer franchise  unlike the generic audience or the classic soectaor, fans are active participants in the construction and circulation of textual meaning fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching) examples of tis may manifest in conventions, fan fiction and so on rather than just a video game or watch a tv show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. for example, through online forums like reddit and 4chan Shirky- end of audience the internet and digital technologies have had a profound effect on the relationship between media and i...
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Riptide- analysis, themes and concept

Riptide- analysis, themes and concept  Riptide  by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism -     Task: draw two columns, and l...
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Assassin's Creed and reception theory- 8

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Assassin's Creed and reception theory Stuart  hall- reception theory (encoding/ decoding model) producers use media language to encode meanings within media products, which audiences can then decode and negotiate in a variety of different ways. Audiences may agree with the preferred reading of the product, in other words they will agree with the ideology of the producer. The audience also may disagree with the producer's ideology and form an oppositional reading of the product. It is most likely, however, that the audience will negotiate the message of the producer, and will agree with certain ideological aspects while rejecting others.  it suggests that audiences have agency and can make their own decisions based on their own life experiences.  reception theory is an active audience theory . preferred  / dominant reading - the audience agrees with the dominant ideological perspective encoded by the producer oppositional theory - the audien...
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