Black Panther Fact File

Black Panther Fact File

Budget: $200million 
box office sale:$1.347 billion  

Budget:

$200,000,000 (estimated)

Opening Weekend USA:

 $202,003,951, 18 February 2018

Gross USA:

 $700,059,566

Cumulative Worldwide Gross:

 $1,346,913,161
The ceo of Disney is Bob Igor
Advertising budget: $37million 
has star appeal 
Its the 18th movie in the marvel cinematic universe 
Made $105million in China 
Its a specialised institution - does one thing, and extremely well 
The highest-grossing film by a black director. It became the ninth-highest-grossing film of all time, the third-highest-grossing film in the U.S. and Canada, and the second-highest-grossing film of 2018.
It was shown in 4,080 theatres 


How has ownership shaped the production and distribution of black panther?
  • Distributed by Disney 
  • Produced by Marvel 

Major Vs. Indie
  • vertical integration: Where a company buys other companies involved in different stages of the production 
  • horizontal integration 
  • conglomeration 


 Mass audience

  • Primary target audience: male, black, American, 15-21?
  • Marvel branding: high brand awareness 
  • Huge ensemble cast
  • Hollywood blockbuster: high production value
  • Well known, easily identifiable actors e.g. Chadwick Boseman 
  • An involved yet easy to understand narrative 
  • Aesthetically pleasing: attractive people, attractive setting: Korea, America 
  • Hybrid genre= sci-fi /action , larger target audience 
  • Black actors, including a black protagonist
  • Association with black panther movement, themes of black empowerment and challenging racist stereotypes 
Synergy
The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

 Film websites are for the hard core fans (nerds)
Social marketing- instagram, twitter, facebook etc. this allows audiences to interact with their characters 
Cost effective, but still needs to hire someone

 Viral marketing (word of mouth) e.g. the blaire witch project  

 Press market 

 Fan created marketing 

 pr stunt 




Image result for black panther teaser poster






1688 × 2500













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