introduction to newspapers

Introduction to newspapers 

The daily mirror and the times 

                                                  text
                                             ↗       ↖        
                                      encodes     decodes
                                      ↗                     ↖
                               producer   ←→    audience           

 Audiences can choose to decode a media product i completely different way and connect with the producer        

 Institution and industry are completely separate terms 

 Institution- the values and ideologies of a media product 

 School
We live in a meritocratic society 
Every institution needs to have a unique selling point 

 DIFFERENTIATION- long road, like any institution needs to prove that it is different from other colleges, like hills road for example 

 competition- long road is a business like any other. it needs to enrol a certain number of students to remain economically viable. the same principal can be applied to any media and non-media 

 Ideology- have a clear message and values 

 Logo 
shell- fossil fuels 
Sun set- bold, dramatic, 
cartoon speed lines 
bright optimistic  
burning fossil fuels is making the world die so don't promote the burning of flues 

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