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Black panther marketing

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November 07, 2019

teaser poster

official poster

lexus promoton

lexus acr

fan art

1688 × 2500

lexus car

trailer

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Riptide- analysis, themes and concept

March 23, 2020

Riptide- analysis, themes and concept Riptide by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism - Task: draw two columns, and l...

ubisoft and media diversity

June 12, 2020

Ubisoft and media diversity key theory 14- the cultural industries- David Hesmondhalgh - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix conglomerate - where a company busy out other companies subsidiary - a company that works under another company Ubisoft 4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national) A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries th...

compare and contrast the different ways that woman magazine and adbusters position their audiences.

May 11, 2021

compare and contrast the different ways that woman magazine and adbusters position their audiences. negotiate/ preferred reading mode of address woman = conventional, typical, working class, stereotypical, consumerist passive audience- they take in the ideology, all about self improvement- 'a level beauty', how to better yourself for a man white, heterosexual working class woman welcoming friendly mode of address adbusters £11 bimonthly, = unconventional, subversive, middle class, challenging, anti-consumerist middle-class audience challenging and threatening mode of address challenging/ threatening ideologies challenge provoke audience to tear down society adbusters- save the planet kill yourself black and white, minimal- reinforce serious message subverts magazine conventions as a whole takes mundane task- going to the shop and makes its relatability negative (contrast-...