Lily's media blog

puts the audience in a child like position

  adbusters does not have a preferred design reading- political, design,  Codes and conventions – changes over time?   Layout and design -image of the street over lap most of both pages, links the two images together  Composition - positioning of masthead/headlines, cover lines, images, columns  Font size, type, colour   Images/photographs - shot type, angle, focus -can be interpreted as a design magazine  Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up   -black and white, grainy  high fashion vs homeless climate change, poverty Graphics, logos  -350ppm, " Scientists tell us that to preserve a liveable planet we must reduce the amount of CO2 in the atmosphere from its current level of 410 parts per million to 350 PPM or below." -dominant reading of it is that the audience reads between the lines and looks up the meaning opposite to woman which tells you what to do and what makeup to wear Language – headl

How have the representations in the magazines you have studied been shaped by sociohistorical and cultural circumstances? low key lighting  ambiguous gender  muted/washed out/dull colours   normality   High key lighting- indicating luxury and expensive cold blue colour palette high angle shot gender neutral image contrasting warm tones with cool tones (skin) white background for copy limited colour palette lowkey lighting  close up shot type setting: relatable, standard, bath muted colours black and white says low production value high key lighting luxurious gush of water straight, modern lines, clean Black and white shows low production value  While  Woman  magazine presents a singular and sexist representation of women,  Adbusters  presents a complicated and atypical representation of gender, which is highly appropriate to it's genre and ideology. For example, within adbusters the main focus

high angled close up  mise-en-scene of her hands, pruned from over-saturation, they have too much, whereas some people have non, symbolic of excess of water typically naked woman in baths in magazines are there for the male gaze and are sexualised and objectified, however this differs from the norm. it is not sexual or arousing  this image is extremely subversive of the representation of women, androgynous (cant tell the genre) image, the point isn't that she's naked  copy lacks anchorage- there is not text that says where it comes from or reference  shows inequality  running water- flush toilet, shower, cook, clean > all so we don't get ill

t capitalist society - society based on consumption and buying stuff ethnocentrism - assumption that ones own ethnicity or culture is more important than another  we are viewing post colonial representation of black Africa  Example of dark humour of black/dark humour  satirical humour- sharp, potentially offensive  we are position from the photographers perspective looking at the model  if we have a camera and they have bottles for shoes, then we are privileged  Adbuster has commodity fetishism   COMMODITY FETISHISM  marxist concept - ramifications of marxist ideology  The process of ascribing magic 'phantom-like' qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange.

Capitalism  Inherently unequal: someone has to win, someone has to loose  Gives unequal opportunity  Born pour already have a disadvantage, if you are rich then are born with an advantage  Marxist theory - the assumption that our society is dominated by an elite ruling class that dominates the other classes  kept in place by hegemony and social constructs  the ruling class own media and can manipulate a lot of people through it  we are manipulated by the dominant hegemonic ideologies  we define ourselves through what we buy, and the ruling class own what we buy  communism takes power away from the ruling class telos is where we've had enough shit and rise up to have a revolution  adbusters would rather we didn't live in a capitalism society  levi-strauss - binary oppositions  our entire world, culture and way of thinking is based on binary oppositions   e.g. we  know its not night because its day  Roland barths- semiotics (codes) proroeic codes- tells u

Genre  conventions  in magazines are completely informed by the  social and historical context  to which they re made'- Michael Collins  evaluate  the statement with reference to Adbuster, make reference to  genre  (means type)  hybridity   read the question  highlight key terms  evaluation- pros & cons - present and argument and have an opinion  gut reaction (subconscious)  if in doubt agree with question  don't change your mind half way through  plan- do it on top of the answer sheet  plans should look like you just vomited on the page- chuck all information on the page  P oint  E vidence (mise-en-scene, shot types, camera angle)  A rgument  REPHRASE THE QUESTION: "...through the use of..." INTRO: DAC (definition, argument, context) the introduction is just as important as any paragraph (at least 10 marks before you put an intro)  genre is influenced by social and cultural context of the time it was made 

component 2 - media forms and products in depth  woman magazine has a straight forward, simple and boring ideology  woman magazine came out in a time of sex and drugs, however the magazine does not show / represent these  Détournement - hijacking or re-routing  taking something that exists in popular culture - culture jamming , the practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisement parodying those of global brands. consumerism - buying stuff  consumerist society - a society based on buying goods  highly polysemic, the elements of the mise-en-scene- his afce is over angry or celebrating just been shot- reenforced through camo + expression clenched fist symbolises anger (symbolic code)- we do not know why he is angry  we lack anchorage- no caption to tell us who the guy is, don't know what country he is from  it is difficult to differentiate between the headline and masthead 

The only reason any media product exists is to make money  They make money through: 30% revenue is made through advertising  70% revenue through cover price  Mass market 40+ audience of women: woman magazine  (says on corporate website)  Curran and Seaton- 12- power and media industries    If a media is only controlled by a small number of companies primarily driven by profit and power  Media concentration limits variety, creativity and quality  More socially diverse patterns of ownership can create more varied and adventurous media productions  moral panic- media panic- beneficial for the newspapers/ magazines because people want to read about it  marxism  reinforce dominant ideologies- why people read the news  woman- pre-war ideology  A-level beauty  dominant hegemonic ideologyise  simplistic words (lexis) questions the audience (rhetorical questions)- "are you..?" A(advanced) beauty - target audience is 40+, high school qualification, but to