what media language is associated with this product? and how does it create multiple meanings ? les revenants- 2013 humans- first broad cast in uk 2015 on channel 4 multiple meanings- polysemic polysemy- attracts a wider audience -open for audience interpretation- hermeneutic code , multi lay or non linear narrative- hyperreality and post modernism gene hybridity - horror, zombie, drama, poetic realist opening scene- introduces the audience purpose of media language (visual communicator) multiple meanings polysemy of les revenants (poetic, hybridity, fluid etc.) challenging ideology of humans encode/decode meanings target audience (niche/mass) key scenes (opening- establishing scene) intro media language is the techniques used by the producers to build an ideology an embed beliefs within the product to attract an audience. this can further build genre hybridity to attract a large...
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