capitalism

Capitalism 

  • Inherently unequal: someone has to win, someone has to loose 
  • Gives unequal opportunity 
  • Born pour already have a disadvantage, if you are rich then are born with an advantage 
  • Marxist theory- the assumption that our society is dominated by an elite ruling class that dominates the other classes 
  • kept in place by hegemony and social constructs 
  • the ruling class own media and can manipulate a lot of people through it 
  • we are manipulated by the dominant hegemonic ideologies 
  • we define ourselves through what we buy, and the ruling class own what we buy 
  • communism takes power away from the ruling class telos is where we've had enough shit and rise up to have a revolution 
  • adbusters would rather we didn't live in a capitalism society 
levi-strauss - binary oppositions 
  • our entire world, culture and way of thinking is based on binary oppositions 
  • e.g. we know its not night because its day 
  • Roland barths- semiotics (codes) proroeic codes- tells us if something is going to happen 
  • hermeneutic code- mystery, makes you want to find out what will happen 
  • symbolic code- represents something e.g. red rose means love, means different things in different cultures and countries 


















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