How have the representations in the magazines you have studied been shaped by sociohistorical and cultural circumstances?

How have the representations in the magazines you have studied been shaped by sociohistorical and cultural circumstances?

• low key lighting 
• ambiguous gender 
• muted/washed out/dull colours 
• normality
•  

• High key lighting- indicating luxury and expensive

• cold blue colour palette
• high angle shot
• gender neutral image
• contrasting warm tones with cool tones (skin)
• white background for copy
• limited colour palette
• lowkey lighting 
• close up shot type
• setting: relatable, standard, bath
• muted colours
• black and white says low production value
• high key lighting
• luxurious gush of water
• straight, modern lines, clean

• Black and white shows low production value 

While Woman magazine presents a singular and sexist representation of women, Adbusters presents a complicated and atypical representation of gender, which is highly appropriate to it's genre and ideology. For example, within adbusters the main focus of the image is the hands, which in them selves do not indicate a specific gender, without the anchorage of a famine shape or identifiable body features it make the models gender ambiguous. this then makes the water a higher focus of the image rather than the model. this fits with modern ideologies and representations of gender and makes the product largely available to a wide audience as it does not isolate a single audience. this contrast with the breeze overly sexualised soap advert. both use washing and a bath as the main concept of their images. however, breeze shows a large amount of flesh on the model, this is to then sell a life style of beauty, this is shown in the large amount of makeup worn by the model which would not normally be worn in the bath.