component 2 - media forms and products in depth

component 2 - media forms and products in depth 

woman magazine has a straight forward, simple and boring ideology 

woman magazine came out in a time of sex and drugs, however the magazine does not show / represent these 

Détournement- hijacking or re-routing 

taking something that exists in popular culture

-culture jamming, the practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisement parodying those of global brands.

consumerism- buying stuff 

consumerist society- a society based on buying goods 

• highly polysemic, the elements of the mise-en-scene- his afce is over angry or celebrating
• just been shot- reenforced through camo + expression
• clenched fist symbolises anger (symbolic code)- we do not know why he is angry 
• we lack anchorage- no caption to tell us who the guy is, don't know what country he is from 
• it is difficult to differentiate between the headline and masthead 
• wester civilisation- refers to developed (resources, money, wealth, food, stability)
• if that is west east is the opposite- uncivilised- post makes an opposite view (opposite to west) 
• OR after west (different meaning of post)
•  polysemic view could potentially view the magazine as offensive or even racist 
• looks like it has low production value due to its badly printed image 
• the buy isn't ugly despite not being a fashion magazine
• the are no cover lines- the audience has no idea what the magazine is about  
• the genre is not clear from the front cover, does not identify the target audience 
• the cover price is £10.99
• anti-capitalist 
• the mise-en-scene of his scream is further accompanied by the mud like print of the image- connoting the idea that it has low production values 
• MASTHEADS- plain white, sans serif font, clearly visible from top of cover, partially covered by the 'pastede over' effect
• MAIN IMAGE- black background, male in a camouflage jacket, angry expression, cleanching fist, image partially pasted over- subverts the codes of consumer / lifestyle magazine 
• TITLE- of this edition 'POST-WEST' is same white font as the masthead, dominantly positioned in the lower third of the cover
• SOCIAL/POLITICAL MESSAGE- image links to the artcle 'times for a radical rethink of what ius considered a anormal life in the decadent west' 

ADBUSTERS 

• Goes against capitalism 
• the mast head changes every issue so doesn't have a clear brand identity 
• brand identity is edgy 

stats.

• May/June 2016, set addition 
• bi-monthly
• published 6 times a year - published by adbusters media foundation, 1989 to present
• price: £10.99 
• 3million copies sold in the UK 
• circulation: 120,000 readership (website Apr 2017)
• genre: independent/ culture jamming anti-advertising
• subtitle: journal of the mental environment 
• canadian 
• non-profit magazine 
• doesn't have any advertising, no adverts (unique) 
• most companies have 30|% of their income from advertising making adbusters unique 

Genre conventions in magazines are completely informed by the social and historical context to which they re made'- Michael Collins 

evaluate the statement with reference to adbuster, make reference to genre hybridity 

1. read the question 
2. highlight key terms 
3. evaluation- pros & cons - present and argument and have an opinion 

2016, what happened: 
Brazil and South Korea Impeach Their Presidents
North Korea Conducts Missile and Nuclear Tests
Britain Votes to Leave the European Union
Russia Interferes in the U.S. Presidential Election

Donald Trump Wins the U.S. Presidency