marxist concept- commodity fetishism


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capitalist society- society based on consumption and buying stuff
ethnocentrism- assumption that ones own ethnicity or culture is more important than another 
  • we are viewing post colonial representation of black Africa 
  • Example of dark humour of black/dark humour 
  • satirical humour- sharp, potentially offensive 
  • we are position from the photographers perspective looking at the model 
  • if we have a camera and they have bottles for shoes, then we are privileged 
Adbuster has commodity fetishism 


COMMODITY FETISHISM 

marxist concept- ramifications of marxist ideology 
The process of ascribing magic 'phantom-like' qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange.

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