, circulation and marketuing

 distribution and marketing

 media products need to be profitable to survive 

marketing ensures media products reach their intended abidance to ensure this happens, producers rely on digital technology to efficiently promote media products on local and global scale. 


humans- marketing 

persona synthetics- fake synthetic website 

hyper real marketing techniques, withholding narrative and building suspense, 

makes it more attractive- trying to find out more (a typical marketing campaign)

we love tv- 'the creepiest show on tv?', thriller audience, makes it more scary 

marketed in different ways to target a wider audience, the website focuses on scifi where as creepiest show (we love tv) uses are horror approach 

creepiest show on tv'

humans uses a rang of digitally convergent media techniques to ensue its cult target audience is attracted. it also uses tradition forms of marketing as well 


how did distribution and circulation and marketing shape humans?

development 

the series was announced in April 2014 of a partnership between channel 4 and Xbox entertainment studios. however, after Microsoft closed filming commenced in the autumn of 2014, with the series premiering on 14 June 2015. the series budget was £12million 


ownership and economic factors 

channel 4 

ideologies- experimental style content. first film shown: L'age D'or, experimental reputation

funding- initially 100% funded by advertising. however channel 4 is also partially funded by public, through a small portion of the licence fee.

associated channels- channel 4, e4, film4, more4. each channel targets a specific, niche audience. e.g. E4 specifically targets a young, student audience, the channel its els opened by then popular youth icon Ali G. 

scheduling- water shed 9pm-5.30am

ownership

notable releases

ethos 







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