representation

 representation 


1. the group, place or the issue on which a media product is focusing 

2. the media language the media product uses in order to present these groups or issues 

3. the ideological perspective about the group or issue being created within the product

4. the impact of this ideological perspective on the target audience 


Judith butler- gender performativity

identity is a performance and it is constructed though a series of acts and 'expressions' that we perfporm everyday

rtere are biological differences 


Stuart hall- stereotypes and inequality 

the media and the power of media representation play n important role in defining the ideological thinking of audiences regarding specific social groups. 

stereotyping as form of representation, reduces people to a few simple characteristics or traits 

stereotyping tenda to 


bell hooks- feminism 

feminism is a struggle to end patriarcle oppression and the ideological of domination, and that the position of the argument


van zoonen

gender is a constructed and that its emaning caries depending on culture and historical context 

masculinity as a well as femininity is constructed- and that the codes used to construct men 'as a spectacle' are different 



  • all white
  • live in a nice neighbourhood, nice houses, middle class 
  • Simon- teenage boy, conventionally attractive, he comes across helpless, he is very improve, the oy time he shown emotion us when he find Adele and it overly aggressive- reinforces (similar to humans - this does not fit conventional masculinity 
  • Juille- white, early 30s, french , carer fpor the old guy, functional clothing, she's is not conventionally deminity. challenges van zoonen 
  • care- Camille's mum- calls the dad, she's not independent, she's very emotional and over whelmed, her first reaction is to et 2 men to help her, she needs assistance, this supports van Zoonen. femininity defined by emotion and over reaction. 






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