Lily's media blog

If it bleeds it leads - deaths and hurt are more likely to be on the front cover of newspapers  intertextuality and audience interpretation  where a media product references another  where a media product only makes sense through its reference to another media product  intertextuality -  audience feel more connected and better about themselves, as they feel they have seen something that not everyone has seen and more relatable.  creates bigger audiences.  when in children's films it makes it more interesting for parents - double mode of address.  funny helps explain a narrative.  use of the lexis: -mayhem  -despair  intertextual reference to war   There is an obvious bias against Theresa may, picked an unflattering picture of may to make her look stupid. Ideology- a system of ideas and beliefs  But often used to describe the way in which those in power use their power to distort meaning,  and ideology can be normalised the dominant ideas o

Intro to The Times and constructing representations  Emotionally manipulate the audience for money  Manipulate the ideology of the audience- keep them reading the newspaper  So that political party pays more attention to that newspaper- editorials, exclusive interviews and stories  The media manipulates us ideology to extract money from us  Broad sheet serious and formal typography- serious font  more copy (text)  smaller image more political- hard news  'serous' 'quality'  aimed at higher social groups (a,b,c1) plainer layout (little colour on the front page, smaller type face suggests readers will make more effort to read it) and subtle longer article more details  serious headlines  more focus on politics international news  Tabloid makes use of a full page splash  if it bleeds it leads  'popular' press aimed at lower social groups (c2,d,e) bold layout (colour on masthead, ver bold typeface, easy to real)

we are engaging in a process of mediation with the producer  representation- is presenting something again (often a changed version, only parts of something to change opinions)  media language builds up representations- every image has been constructed through construction  PEA- Point, Evidence, Argument  1. the group, place or issue on which a media text is focusing  2. the technical devices the media text uses in order to present these groups or issues 3. the message about the group or issue being created within the text  4. the impact of this message on the target audience  example: it reenforces the expectation that women should act as sexual objects  reenforces a patriarchal hegemonic hegemonic ideology in society  the mail online: the online version of the daily mail  the mail online  targeting women 30-50  an advantage of digital newspapers is they target an audience that would never normally reads newspapers 

Blue story The guardian  the guardian is a left wing broad sheet- target working class left wing audience  vague description, sparse info  Daily mail  '100 strong machete brawl'- sounds like 100 machetes  director says 'the film is about love not violence' ironic  'BBC-funded'- bbcs fault- the Daily Mail hate the bbc, daily   Daily mirror the 25 separate incidents was never named there is no new information no footage shows any attacks  Narrativization the story reenforces stereotype that black teenagers are violent    media amplification- when media stories get blown out of proportion  the bbc are respectable and unbiased the bbc don't allow comments on their website, so the public isn't shown- because it might challenge the article     the incitement of racial hatred act- inciting racial hatred  if someone says racial hatred comments on their website they are responsible- a way to bypass regulation by publishing stories

key theory 8 - feminist theory - Lisbet Van Zoonen  male gaze - women are used in specific ways in media products- only there for heterosexual men. gender is constructed through discourse, its meaning is varies according to cultural and historic context  key theory 9 - feminist theory - bell hooks  feminism is for everyone  feminism is a struggle to end patriarchal hegemony and the domination of women  not just for those who identify as women  brexit shambles-  shows may in a position of being unstable and unable to control the situation putting her in a position of weakness shown  makes her look bad  all of the advertisement on the front cover are of betting  leaving the eu is a complex issue represented in a joking a light hearted manner- this represents the audience  the strap line- 'fighting for you' example of hyperbolic lexis- to make it more interesting, this is because the audience may interpret it as boring  "tottering theresa"

its a gossip news paper ideology= left wing, Jeremy Corbin supporter and labour  sans-serif  looks at celebrities mainly images- working class Newspaper   newspaper focuses on information and news printed on paper- made everyday  tabloid papers make use of puns  lower quality of images  Columbus of text  headline  image captions  Magazine one main image   tend to be glossy  heading - title of the newspaper displayed on the front gae barcode - used to scan the newspaper when purchasing.  caption -brief text underneath an image describing the photograph  headline - a phrase that summarises the main point of the article, large print  main image - dominant picture on the cover target audience- who the newspaper aims to sell  pull quote - something taken from within the article, usually said by the person on the main image  classified advert - an advert that only uses text, no graphics  skyline - an information panel on the f

Introduction to newspapers  The daily mirror and the times                                                   text                                              ↗       ↖                                               encodes     decodes                                       ↗                     ↖                                producer   ←→    audience            Audiences can choose to decode a media product i completely different way and connect with the producer         Institution and industry are completely separate terms  Institution - the values and ideologies of a media product  School We live in a meritocratic society  Every institution needs to have a unique selling point  DIFFERENTIATION- long road, like any institution needs to prove that it is different from other colleges, like hills road for example  competition- long road is a business like any other. it needs to enrol a certain number of students to remain economically viable. the same principal

I, Daniel Blake Trailor  Real life based  Journey of character development  Typical of genre  Uses close up shots to cove emotion in the audience Working class- young single mum struggle to get job, often showed in a negative way   The mise en scene creates bleak and low lighting to symbolise  grey and diluted colours to show depressing reality of life  different to others, has no well known  actors, no fast pace editing No product placement  Ken Loach  83 year old director  Socialist beliefs  Labour supporter shown in main ideologies Produces independent films  Directed 35 films starting in the 1960s  Believes films are only made to male money an no longer share a message  issues  Left wing views, labour  Films with political views only tat a small audience because hey don't appeal to other political views therefore could never be a mainstream film.  bbfc founded in 1912, based in London, can't say what swearing means in different cont

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt  Regulation of the film industry in the UK is largely in ineffective  The BBFC exists o protect the public from harm  The increasing power of global media corporations, together with the rose of convergent media tech. and transformations in the productions in the production, distribution and marketing of digital media, have placed traditional approaches to media regulations at risk. 

Regulations  The regulatory frame work of the UK film industry  BBFC - British board of film classification  Uc- Universal particularly suitable for  unsupervised children U- Universal, suitable for all PG-  Parental Guidance  General viewing, but some scenes may be unsuitable for young children 12- contain material that is not generally suitable for children aged under  12 12A- No one younger than  12  may see a 12A  film  in a  cinema  unless accompanied by an adult. 15- Suitable only for  15  years and over 18- R18- E- The bbfc has to consider context Universal Children Titles rated  bbfc-uc  have been classified suitable for all. Universal Titles rated  bbfc-u  have been classified suitable for all. Parental Guidance Titles rated  bbfc-pg  are for general viewing, but some scenes may be unsuitable for young children. 12 Accompanied/Advisory Titles rated  bbfc-12a  are suitable for 12 years and over. No-one younger than 12 may s

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