Lily's media blog

AREAS OF FOCUS FOR ANALYSIS - It is mainstream, because it fits in with hegemonic patriarchal ideologies - The fact there is an entire article for women to understand men reinforces men's place and role and significance within a women's life supporting patriarchal societal structures. - They use a bold harsh text for the word 'MEN' in the title which reinforces the stereotypical notion held within hegemonic society of men's dominance - 'Thats where we differ' article; the final statement contradicts patriarchal hegemonic structures which would place men's intelligence above women's. This part of the article supports feminist ideologies and lowers men's place within societal hierarchies. However the previous statement does reinforce hegemonic patriarchal beliefs that men are physically superior through the mise-en-scene layout of having them together it allows for the nice feminist ideology to still be accepted by a mass wider audience as its stat

Adbusters- cover   audience have to infer meaning  war iconography  post-west, maybe post colonialism  enigmatic- hermeneutic code (enigma)  no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations  aggressive- anchored in sans-serif bold lexis title woman- cover  typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity  symbolic of feminine conventions- pinks, flowers, soft  'improvements'- what women need- only know if they read the magazine  easy to access- working class  Alfred Hitchcock 'naturally I chose an english girl for a wife'

 compare and contrast the different ways that woman magazine and adbusters position their audiences.  negotiate/ preferred reading  mode of address  woman = conventional, typical, working class, stereotypical, consumerist   passive audience- they take in the ideology, all about self improvement- 'a level beauty', how to better yourself for a man  white, heterosexual working class woman welcoming friendly mode of address  adbusters £11 bimonthly,  = unconventional, subversive, middle class, challenging, anti-consumerist  middle-class audience  challenging and threatening mode of address  challenging/ threatening ideologies  challenge provoke audience to tear down society  adbusters- save the planet kill yourself black and white, minimal- reinforce serious message  subverts magazine conventions as a whole  takes mundane task- going to the shop and makes its relatability negative (contrast-  deliberately complex and enjoyable  doesn't provide any solutions- depressing and rein

Adbusters - Atypical What is the ideology/ethos of Adbusters? fuck-you to corporate advertising and consumer culture How does Adbusters subvert traditional magazine conventions, especially in relation to advertising? How does the magazine interact with its audience? use of the website, woman magazine didn't have access to, interacts with audience through confrontational negative mode of adress. has a website and letters page women's magazine stereotypical- women's roles- of the time it was made- 1964, post war, first wave feminism been and gone, women liberation movement 60s- hippy, drugs,LSDD, cannabis, mini skirts (this is not talked about in women's magazine) doesn't fit women's magazine's ideologies right wing, conservative, patriarchal reinforce hegemonic patriarchal values Max Factor binary opposition- women's clothes compared to mens, demonstrate hierarchy Male Gaze- van zoonen, women are only in a productto be looked at by men voyeristic mode of

To what extent do representations of gender reflect the socioeconomic context of the TV shows you have studied? Make reference to Humans and Les Revenants  representation is used by the producer to target their audience and display and promote the producers ideologies. this can be done through media language such as subverting or promoting pre existing stereotypes help within hegemonic society. socioeconomic is the way in which societal and economic norms are demonstrated within the text, this can represented in gender roles and if they fit their stereotypical roles created by patriarchal hegemonic societies. a subversion of these gender stereotypes can be shown within humans and the mothers dominating role within the family. para 1- mother- lawyer- subvert stereotypes of gender- subvert social context she earns more- subvert economical stereotype of women para 2- hyper realistic- nuclear family industry- demands from producer- show diversity - water shed regulations- distribution-

what media language is associated with this product? and how does it create multiple meanings ? les revenants- 2013 humans- first broad cast in uk 2015 on channel 4  multiple meanings- polysemic polysemy- attracts a wider audience -open for audience interpretation- hermeneutic code , multi lay or non linear narrative- hyperreality and post modernism    gene hybridity - horror, zombie, drama, poetic realist  opening scene- introduces the audience  purpose of media language (visual communicator) multiple meanings   polysemy of les revenants (poetic, hybridity, fluid etc.)  challenging ideology of humans  encode/decode meanings  target audience (niche/mass) key scenes (opening- establishing scene)  intro media language is the techniques used by the producers to build an ideology an embed beliefs within the product to attract an audience. this can further build genre hybridity to attract a larger audience through polysemic readings and interpretation of the product and ideologies it prom

Question: In what ways can the television industry uniquely convey issues, events and representations? Make reference to  Humans   in your answer uniquely- how is it specialised? lots of genre digital convergence- channel 4 and all 4, website and tv, Netflix, prime, now tv binge series, don't have to wait  24/7 content- endless content and channels- very large audience, have lots of choice  niche product for niche audience- specialised genre and shows to always meet someones needs  funding- subscription, public funding, adverts tv have more money to make tv shows to due to funding from multiple ways  large audience- variety, tailors to all needs  time regulations- water shed  heavy regulation- age eg. 18, 15, 12, PG, U  How are  Humans  and   Les Revenants distributed  to their target audiences? Humans- Channel 4, advert funded, All4 - wide audience  humans- co produced, AMC, channel 4- widens audience, broadcast USA- larger audience   les revenants- smaller audience  Could these s

consider how the combination of elements of media language influences meaning and intertextuality mise-en-scene-  polysemic- invited the audience to make their own views  overtly subverts hegemonic sexualisation of women   film genre parady  bell hooks - inequality and suppression of women  does this video refuse stereotypes and objectification OR does it challenge this  the music video for riptide uses  intertextuality is an important element within music videos to both anchor meaning and create audience gratification. the meaning created can created both preferred and subvert reading for the ideologies and message created from the video.     hegemonic beauty standards reinforced - main character is a woman, has long blonde hair and when ever her face is shown she is always wearing makeup, she is also slim, all of the characteristics fit with hegemonic beauty standards.  in all scenes she is there for presented in a way to highlight her beauty or sexuality, this is most clearly shown

Explore the ways in which representations are encoded through media language in the front page of this edition of  The Daily Mail   colour- purple royal  z line focus  competition- draw audience in- gambling, working class contrasting colours- purple/yellow, stand out attract audience working class attraction- death of actress Helen McCory   tabloid but tried to emulate broad sheet styles and typography through serif font- anchored with royal style symbol- makes the news paper appear more legitimate and taken seriously lack of lexis- use of stand out large titles over story half the paper is adverts- focused more on attracting audience through free stuff over stories  nothing political- all celebrity  ideologies- ring wing, pro monarchy, British values and britishness (anchors- purple)  they are respectful of the monarchy- lexis, sympathetic- emotive language  her prince- no image or name that states who they are- no need to anchor meaning- they are that notable through their titles an

how is black identity encoded in the music video formation by Beyonce? representation - the ways in which a media product constructs the world  formation- Beyonce (2016)  starts off with striking stand out imahe which implies violence or the aftermath of violence (what happened t the new Orleans?- non diegetic voice over )- later revealed she is on a new Orleans police car- intertextual reference to hurricane Katrina  she is seen standing on top of the car, demonstartes dominance and proyest to the neglect and redelctio of inequality in America. symbolic of protest and outrage towards the police-  metaphorical ontop of the police  political commentary- intertextual reference black people felt abandoned.  beats- lgbt dance community in new orleans  new Orleans was also a major slave trade city  reference black communities- religion spirituality, dance expression fashion-> made in binary oppositions- pastor with a chain, break stereotypes  antabelum period- reference time period of sl

 midsommar poster analysis  Explore how codes and conventions are used to construct meaning in the theatrical poster... denotations  connotations 

Identify how media language is used to create meaning in the Escape Room teaser film poster meaning- connotation media language- denotation knee jerk  dark- mystery  red lexis- connotations- danger, angry, warning  all caps, sans serif lexis- bold, eye catching, brightest colour- draws audiences eye, focus  low key lighting- mystery  who's hands?- enigma code- hermeneutic code  dirty hands- damaged and bruised, danger violence, binary opposition to clean cube being held  type writer font tag line- typical in classic code font on computers- online, computer games  mise-en-scene- colour theme: black and red, dark danger no main character, the game (cube) is the focus direct mode of address- 'you're' referencing the audience, they become involved in the product  genre hybridity- action, mystery, horror. red indicting danger and dark typical horror conventions used in the poster. mystery in low key lighting and hermeneutic codes. action in the characters dirty hands, impli

joker - teaser poster Identify how media language is used to create meaning in the Joker teaser film poster meaning- connotation media language- denotation hint image  dole like  cool tones contrasting colours- highlight iconic lips smoke- mystery   horror- conventions- dark creepy, blood and scary  hermeneutic code- blood, violence and blood within the film  the role of a teaser trailer is to make an audience want to consume the product and go see the show- drawing the audience in. this is through enigma- hermeneutic codes (with holding the story is how we tease the audience its being enigmatic drawing audience in through hermeneutic codes and mystery  plan the product draws the audience in though hermeneutic codes such as the smoke composition, this has stereotypical conventions of mystery, also has reference to magic shows and the circus. this links to the joker theme within the show. this creates binary opposition between the colourful stereotypical expectations of a circus and t