post modernism
postmodernism and music videos
music videos combine music and film industry and often have bad narrative structure
postmodernism- theory that is anti-theory
Assassin's Creed and reception theory- 8
Assassin's Creed and reception theory Stuart hall- reception theory (encoding/ decoding model) producers use media language to encode meanings within media products, which audiences can then decode and negotiate in a variety of different ways. Audiences may agree with the preferred reading of the product, in other words they will agree with the ideology of the producer. The audience also may disagree with the producer's ideology and form an oppositional reading of the product. It is most likely, however, that the audience will negotiate the message of the producer, and will agree with certain ideological aspects while rejecting others. it suggests that audiences have agency and can make their own decisions based on their own life experiences. reception theory is an active audience theory . preferred / dominant reading - the audience agrees with the dominant ideological perspective encoded by the producer oppositional theory - the audien...
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