post modernism

postmodernism and music videos

music videos combine music and film industry and often have bad narrative structure

postmodernism- theory that is anti-theory


Comments

Post a Comment

Popular posts from this blog

Assassin's Creed and reception theory- 8

Image
Assassin's Creed and reception theory Stuart  hall- reception theory (encoding/ decoding model) producers use media language to encode meanings within media products, which audiences can then decode and negotiate in a variety of different ways. Audiences may agree with the preferred reading of the product, in other words they will agree with the ideology of the producer. The audience also may disagree with the producer's ideology and form an oppositional reading of the product. It is most likely, however, that the audience will negotiate the message of the producer, and will agree with certain ideological aspects while rejecting others.  it suggests that audiences have agency and can make their own decisions based on their own life experiences.  reception theory is an active audience theory . preferred  / dominant reading - the audience agrees with the dominant ideological perspective encoded by the producer oppositional theory - the audien...
Read more

Explore how the representation of America has been constructed in the video to 'This is America' by Childish Gambino

Explore how the representation of America has been constructed in the video to 'This is America' by Childish Gambino  Representation in the music video from this is America by childish gambino is constructed through the use of binary oppositions and intertextual reference links to the intended audience of America. The use of binary oppositions can be seen between the expressive dancing of Gambino and the children around him, contrasting to the violence within the background and in between these dancing. This dancing is a reference to the desensitised youth towards violence and how it’s considered a normal part of their lives. This is further anchored by children in a later scene filming some of the violent actions on their phone, however none seem phased by the actions taking place. This representation of the youth and their view on violence is a reference to the ever growing issues of gang violence within American democracy it’s impact on the modern youth, being more easily a...
Read more

consider how the combination of elements of media language influences meaning and intertextuality

consider how the combination of elements of media language influences meaning and intertextuality mise-en-scene-  polysemic- invited the audience to make their own views  overtly subverts hegemonic sexualisation of women   film genre parady  bell hooks - inequality and suppression of women  does this video refuse stereotypes and objectification OR does it challenge this  the music video for riptide uses  intertextuality is an important element within music videos to both anchor meaning and create audience gratification. the meaning created can created both preferred and subvert reading for the ideologies and message created from the video.     hegemonic beauty standards reinforced - main character is a woman, has long blonde hair and when ever her face is shown she is always wearing makeup, she is also slim, all of the characteristics fit with hegemonic beauty standards.  in all scenes she is there for presented in a way to highligh...
Read more