Riptide- analysis, themes and concept Riptide by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism - Task: draw two columns, and l...
Key theory 14 - the cultural industries - David Hesmondhalgh Horizontal integration - Where a company buys "other companies in the same sector to reduce the competition for audiences" E.g. Disney acquired Marvel This creates a monopolistic business Vertical integration- Where a company buys "up other companies involved in different stages of the production and circulation" Conglomeration- A conglomerate is a corporation that consists of a group of businesses dealing in different Producers and distributers Producer- the company that makes a media product distributor- the company that puts a media product out Distributor- the process where a media product ends up with an audience... Black panther is a super hero film produced by marvel studios. it was distributed by Walt Disney studios motion pictures. Marvel studios was acquired by Walt Disney in 2009 for $4 billion. Distributed by a major, vertically integ...
its a gossip news paper ideology= left wing, Jeremy Corbin supporter and labour sans-serif looks at celebrities mainly images- working class Newspaper newspaper focuses on information and news printed on paper- made everyday tabloid papers make use of puns lower quality of images Columbus of text headline image captions Magazine one main image tend to be glossy heading - title of the newspaper displayed on the front gae barcode - used to scan the newspaper when purchasing. caption -brief text underneath an image describing the photograph headline - a phrase that summarises the main point of the article, large print main image - dominant picture on the cover target audience- who the newspaper aims to sell pull quote - something taken from within the article, usually said by the person on the main image ...
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