binary oppostions

binary oppositions 

how is meaning created for the audience?

structuralism- underlying meanings in signs and symbols 

levis strous- how stories are structured (binary oppostions- how we make sense of the world) 
we make sense by not what something is but what something is not 

- they ate used because it gets acreoos an i deas quickly and easily 
- can encode conplex ideas within a product with little effort (can reinforce ideas and oppinions)
- communcate producers ideology
- provides variation from only one view 
- can identify characters and their role (character types and how they differ) 
- they intensify the shock value, moving from calm to extreme 

Comments

Post a Comment

Popular posts from this blog

staurt hall

 Stuart hall's audience theory  preferred reading negotiated reading  oppositional reading  Henry Jenkins  fandom refers to a particular organised and motivated audience of a certain media producer franchise  unlike the generic audience or the classic soectaor, fans are active participants in the construction and circulation of textual meaning fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching) examples of tis may manifest in conventions, fan fiction and so on rather than just a video game or watch a tv show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. for example, through online forums like reddit and 4chan Shirky- end of audience the internet and digital technologies have had a profound effect on the relationship between media and i...
Read more

how do contextual factors shape their production, distribution, circulation and consumption of magazines?

how do contextual factors shape their production, distribution, circulation and consumption of magazines?  120,000 every 2 months- unconventional and hard to get  3million every week- main stream, targets all women of the uk What is the dominant ideological perspective of Adbusters? Ideology- anti-capitalism In what ways does Adbusters construct it’s audiences? adbusters uses a a rebellious ideology that targets those that are angry at the world and want a outlet so they feel less alone. it is also for those that want to feel edge ad cool because they have been rejected form society and social groups so want to own that isolation and throw it back at industries who created those ideologies that people used against them.   How does the website reinforce the brand identity of the magazine? Is there a clear ‘house style’ that is evident across the magazine and the website? What does the website offer that is differ...
Read more

Riptide- analysis, themes and concept

Riptide- analysis, themes and concept  Riptide  by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism -     Task: draw two columns, and l...
Read more