binary oppostions

binary oppositions 

how is meaning created for the audience?

structuralism- underlying meanings in signs and symbols 

levis strous- how stories are structured (binary oppostions- how we make sense of the world) 
we make sense by not what something is but what something is not 

- they ate used because it gets acreoos an i deas quickly and easily 
- can encode conplex ideas within a product with little effort (can reinforce ideas and oppinions)
- communcate producers ideology
- provides variation from only one view 
- can identify characters and their role (character types and how they differ) 
- they intensify the shock value, moving from calm to extreme 

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