celebrity and metanarrative

celebrity and metanarrative

 celebrity- the attribution of glamour or notorious status to an individual in the public sphere
a concept, music videos encode this is idea of the celebrity being better than everyone else (glamorous and notorious)

 celebrities are important
  • life is boring- provides escapism (life is magical and better than them)
  • style icons- base ourselves on them (look, talk, life)
  • give audiences pleasure of social interaction (uses and gratification), talking about the celebrity provides profile, also gives audience pleasure, function and use
  • give structure to living life, what to aspire for and creates goals

metanarrative- also known as a grand narrative, referring to an overarching narrative or system of beliefs that help us to make sense of the world (a story about a story)
  • celebrities are a way of making sense of our world
  • e.g. science- explain the world, religion- provides rules to life to make it simple, marriage- old fashion concept (how metanarratives change over time), Marxism- issues in society are caused by the ruling class to solve this we must fight against oppressors
celebrity as a metanarrative- Lady Gaga, applause (2013)
  • first shot- her on mattress on the floor- things being stripped down (possibly poor), reinforced by lack of clothes, high contrast cinematography(emphasis positive + negative) in this shows she is classical and established, indicates glamour and sexual attractiveness, anchored in high key lighting to demonstrate curves of body
  • this is offset by scruffiness of hair and background- binary opposition
  • to become a celebrity must be comfortable in body
  • master shot used (as well in promotion) unflattering (not sexualised but more abstract) celebrity reinforced in the focus of her and the direct mode of her address, connotes confidence
  • connotation of fetish and sexual violence, her confidence
  • mid shot, show her body and focus on her (hegemonic sexually attractive)
  • her head is on a black swan, special difference and magical, as well as being ostracised and pushed out from society
  • extremely confident, with a masculine hair style, opposite to start of video
  • spot light- connotation of imprtance







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