Lily's media blog

Audience manipulation and hegemony   Demographics- ways audiences can be divided and grouped into categories e.g. student, age, gender  Assumptions about audiences- easily manipulated, influenced, sells false expectations, makes audiences violent, not intelligent if they are so easily influenced  KEY THEORY 15 - Albert Bandura - media effects   the hypodermic needle model/ the effects models: propaganda  however more factors go into thus than just that- flawed  KEY THEORY 16 - George Gerbner - Cultivation theory the idea that prolonged and heavy exposure to [TV]... cultivates" a view of the world consistent with the dominant or majority view expounded by TV.  Tv present a mainstream view of culture, ignoring everything else In doing so distorts reality  Heavy users more likely to accept the edited and distorted view of reality  Pros: helps understand how people are influenced   Cons: ...

Diesel- go with the flow  Ideology - the beliefs and values of the producer   Encoding - messages within a media product using media language  Purpose of any advert is to sell a life style  Only reason any media product exists is to make money   Diesel  Primary audience - group of people that the media product is made for   Secondary audience - the second audience the media product is aimed at  Audience - people who watch/use the media product T ext A udience P roducer- the producer encodes the message                                         text                                ↗                ↘              producer encodes       au...

Feminist Theory- Liesbet Van Zoonen  Men's bodies and women's bodies are encoded in completely different ways in media products, and constructed through media language Additionally, women's bodies are used as spectacles to sell media products. therefore there is an assumption that the audience is always without exception a heterosexual man. Protein World, The weight loss collection  This advert then reenforces the ideal body type. The only acceptable body on beaches  Only thing known about the women on the advert is that she is attractive, sexualised  Sexualisation , the process of making something or someone sexual  Objectification , the process of making somebody into an object  Subjugation , the process of removing someones power or making them powerless HEGEMONY: where one group wields power over another, not through domination, but through coercion and consent  The real power of people is through hegemonic...

Die another day (2012) The audience is positioned as James bond from his point of view  Seeing it from his point of view POV (point  of view shot) circle from around the shot, representing his binoculars   James' Bond point of view polysemic "nice view" reference the ocean and jinx  Wearing limited clothing, revealing clothing  High angle shot to emphasise her figure, informs the audience that she is attractive  Target heterosexual man a audience MALE GAZE  Male gaze - the assumption that all media products are  constructed exclusively for heterosexual men, an extension  of this would be every women is only in a media product for the male gaze  gaze functions in two different ways... the intradiegetic gaze  where a character looks at another character the extradiegetic gaze , where the audience looks at another character  both gazes are potentially voyeuristic in pleasure (taking pleasure i...

Todorov's theory of narrative equilibrium (revised version )   Equilibrium- A state of balance   establishment of equilibrium -> disequilibrium -> the liminal period  -> partial restoration of equilibrium (or a new equilibrium)  The tied advert sells a state of equilibrium by presenting the target audience with a stereotypical representation of  Can only gain the state of equilibrium by buying the product   Society is extremely pessimistic, so everything involves something going wrong to keep everyone interested E.g. horror films     Advantages Extremely simple to apply to stories  Disadvantage Way to simple

Narrative and representation   Narrative - the way in which a story is told   (do not use 'plot' or 'story' unless you talking about the general over view ) Narrative in media is everything, its all parts that tell a story Ideology- the beliefs and values of the producer Dominant ideology - an ideology that is widely believed in the public.   Christopher Booker- 7 types of story  Overcoming the monster Rags to riches The quest Voyage and return  Comedy  Tragedy  Rebirth 

The mise on scene of the dark colour scheme communicates to the audience danger that could further imply  The lexis of the words vampire makes it conventional of horror the mise on scene of the bats are highly conventional of a horror  the red and black costume are highly connotative of horror  The iconography of the fangs is highly conventional The women within the poster are not typical, displaying paradigmatic features of the women in dresses creating a romanic genre  Generic/genre fluidity-  Target audience for vampire films of the poster time was adults, the development of the genre now focuses on young teenage girls.  Codes and conventions Layout and design Composition Images/photographs - camera shot type, angle, focus Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up  Graphics, logos etc. Language – slogan/tagline and copy  Anchorage of images an...